Build your brand and your business, with all of
the fun and none of the fluff.
This was originally a 19 things I learned in 2019 list but as I reflected, I realized that the meta lessons came from a tapestry of experiences from 2009 to 2019 that I felt more valuable to me (and I hope valuable to you) as I wrote in my journal this morning.
I could list every win and loss but I got more out of seeing how much has evolved since then. And holy moly have things really changed in 10 years!
Build your brand and your business, with all of
the fun and none of the fluff.
Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:
O.P.P.
These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:
Those 3 letters are: Organic, Paid, and Partner traffic.
However, before you get into that, I want to be clear what I mean when I say “lead generation”…
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Build your brand and your business, with all of
the fun and none of the fluff.
When you think of your brand, where do you feel a little flimsy?
I ask because when it comes to success for any formula, template, roadmap, or framework brand clarity is always the cornerstone.
So before you get started on the steps below, make sure you’re clear on:
Now, the process I’m about to teach you is a simple framework called “Launch Laddering”.
In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how you’re showing up in the world.
Let’s walk through them one by one.
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Build your brand and your business, with all of
the fun and none of the fluff.
Do you ever feel like you’re ah-mazing at brand building activities when you’re working on someone else’s business… but not your own? Something I hear often from my students is, “I’m so great at doing this for other people. Why can’t I do it for myself?” The simple truth is you can’t do it for […]
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Build your brand and your business, with all of
the fun and none of the fluff.
