The Big Book
Deal Retreat
April 9-11, 2025
- the full transparent process and playbook is yours
Virtual + VIP In-Person in San Francisco
From bestselling book proposal to bestselling book promotion
Writing a book shouldn’t feel like screaming into the void… and publishing it shouldn’t feel like winning the lottery.
You’re here because you don’t just want a book deal—you want a BIG BOOK DEAL. One that doesn’t just land you a publishing contract but positions you as a force in your industry.
The kind that pays you to write your book, opens doors to traditional media, and solidifies your thought leadership without the endless rejection letters or awkward emails to literary agents that go straight to the void (ahem, spam folder).
That’s exactly what we’re doing at the Big Book Deal Retreat.
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This is a Book Deal Mastery Experience - Like No Other.
And so, most people never get published because they:
Book deals are still the fastest way to build authority, credibility, and a lasting brand.
Don’t know how to position their book in a way that publishers care about
Think they need to be super famous
Get overwhelmed by the process and give up before they even start
That’s NOT going to be you.
Because we’re about to hand you THE blueprint to getting a six-figure+ book deal while making it ridiculously easy to execute.
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How this Retreat Gets You Published and Paid!
This 3-day live, interactive retreat is your all-access pass to learning the exact framework that got me (Jen Kem) six-figure book deals without having millions of followers.
The Big Book Deal Formula
Platform
Build the Brand Publishers Can’t Ignore
You don’t need to be a TikTok influencer or have 500K followers, but you do need to prove that your book will SELL. We’ll help you position yourself as a publisher’s dream.
PROPOSAL
Create the Book Pitch That Lands You a Big YES
Your book proposal is EVERYTHING; it’s what gets you the deal. We’ll walk you through every section, give you access to our six-figure proposals, and help you craft yours live so it’s agent-ready before the retreat ends.
PUBLISHER
Sound like exactly what you need?
How do you get an agent? How do you pitch your book? What does the negotiation process look like? We’re bringing real publishing insiders, literary agents, and editors into the room with you so you can get answers straight from the source.
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Get Inside the Publishing World
What's Included
EXCLUSIVE VIP IN-PERSON EXPERIENCE (SAN FRANCISCO):
Small group experience (only 10 spots!)
Private in-person training with Jen Kem
Lunch and snacks on all 3 days
Exclusive publishing roundtable & agent Q&A
3 Days of Live Training & Coaching from industry insiders who’ve been there, done that, got the book deal
Access to My 6-Figure Book Proposal because seeing what actually works is worth its weight in gold
Breakout Sessions & Hot Seats to workshop your book idea & proposal live
Meet Literary Agents (yes, real ones) and learn how to pitch the right way
Step-by-Step Book Proposal Workshop - This is what publishers look at FIRST. We’ll make sure yours is irresistible
Publishing & Marketing Strategy Sessions - Learn how to leverage a book deal for business growth, media, and speaking gigs
Breakout
Sessions
Sound like exactly what you need?
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Exclusive Q&A
Hot Seats
FOR ALL ATTENDEES (VIRTUAL + VIP)
April 11, Friday, 10:30am-3:30pm PST
Agenda
April 9, Wednesday, 10:30am-3:30pm PST
THIRD, LAUNCH YOUR BESTSELLER CAMPAIGN
FIRST, WRITE A MUST-READ
Closing Remarks and Takeaways
with AJ Harper, Top Three Writing Coach and NYT Bestselling Ghostwriter
Your Book Proposal and Outline (You Need this Even if You’re Self-Publishing)
Your Book Idea and Core Message
Breakouts + Hot Seats
with AJ Harper, Top Three Writing Coach and NYT Bestselling Ghostwriter
Your Author Brand and Bestseller Strategy (Overview)
with Jen Kem, Top Rainmaker and National Bestselling Author of UNICORN TEAM
Your Authority Brand and Bestseller Strategy (Thought Leader Success Stack)
with Jen Kem, Top Rainmaker and National Bestselling Author of UNICORN TEAM
Your Author Brand and Bestseller Strategy (Bake In Your Monetization Pathway)
with Jen Kem, Top Rainmaker and National Bestselling Author of UNICORN TEAM
Breakouts + Hot Seats
April 10, Thursday, 10:30am-3:30pm PST
with Jen Kem, Top Rainmaker and National Bestselling Author of UNICORN TEAM
SECOND, CHOOSE YOUR PUBLISHING PATH
Breakouts + Hot Seats
Your Author Brand and Bestseller Strategy (Pitching Your Book to Agents)
Your Author Brand and Bestseller Strategy (Choosing Your Publishing Path)
with Jen Kem, Top Rainmaker and National Bestselling Author of UNICORN TEAM
Your Author Brand and Bestseller Strategy (Marketing before Writing Your Book)
with Jen Kem, Top Rainmaker and National Bestselling Author of UNICORN TEAM
Breakouts + Hot Seats
Your Investment
$8,000
VIRTUAL EXPERIENCE
San Francisco, CA
For the elite 10 who want to do this IRL with me. Get face-to-face coaching, deeper strategy, high-impact connections, and exclusive publishing insights + some good food.
Join us from anywhere in the world
(Yes, you receive Access to the training via our online training system for 12 months after the event)
($7,500 Value)
Application Required: This is a high-caliber retreat. Every attendee will be personally vetted to ensure the right fit.
VIP Pay-In-Full Bonus: Receive 12 months of ongoing training, coaching and mentorship in the Top Three Author Membership Program with my own Writing Coach AJ Harper - to help you take the Book Proposal you craft in the Big Book Deal Retreat and continue your author journey with the only person I personally recommend to complete your manuscript and beyond.
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TIME: 11 AM - 3 PM PT
DATES: April 9-11, 2025
The Big Book
Deal Retreat
40 spots taken, 10 available
2 spots taken, 8 available
VIP IN-PERSON
$15,000
GET THE ROADMAP TO A SIX-FIGURE+ BOOK DEAL FOR A FRACTION OF WHAT IT’S WORTH.
This retreat pays for itself the moment you land that five or six-figure book advance… and we’re giving you the exact tools, strategies, and connections to make that happen.
Don’t know how to position their book in a way that publishers care about
Think they need to be super famous
Get overwhelmed by the process and give up before they even start
APPLY NOW
Who is this for?
APPLY NOW
Entrepreneurs, thought leaders, speakers, and experts who want to build a brand beyond Instagram and actually become an authority in their industry.
Self-published authors who want a book deal that actually pays them (not the other way around).
Serious aspiring authors who are done playing small and ready to invest in their success.
If you’re looking for a hobby writing retreat where we “explore our creativity” and write poetry in the woods… This isn’t for you.
If you’re looking for a proven, strategic path to getting your book published traditionally… This is exactly where you need to be.
ABOUT YOUR EXPERIENCE HOST AND TRAINER
Guest Master Trainer
Your Host
AJ Harper
Jen Kem
AJ Harper is the secret weapon behind some of the world’s more prolific and most shared books, including Unicorn Team. As the creator of the Top Three Workshop, where authors write must-read books and the writing partner for Mike Michalowicz’s library of best-sellers, including Profit First and Clockwork, AJ is the ultimate author’s sherpa.
CEO of Master Brand Institute, brand strategist, national bestselling author of Unicorn Team (which has sold over 16,000 copies and counting), and someone who has spent over $250,000+ learning the hard way so you don’t have to.
