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Weekly-ish Wisdom from Jennifer Kem

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My 3-Part Framework to 10x-ing Your Audience

By JKAdmin • September 13, 2018 • Biz Tools / Marketing / Strategy is Sexy
My 3-Part Framework to 10x-ing Your Audience

Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:

O.P.P.

These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:

Those 3 letters are: Organic, Paid, and Partner traffic.

However, before you get into that, I want to be clear what I mean when I say “lead generation”…

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My 3 Step Process to Launching Like a Pro

By JKAdmin • September 5, 2018 • Biz Tools / Brand / Mindset / Strategy is Sexy / Uncategorized
My 3 Step Process to Launching Like a Pro

When you think of your brand, where do you feel a little flimsy?

  • Maybe it’s capturing your brand language?
  • Maybe it’s picking the most relevant brand stories?
    Maybe it’s identifying your target audience?
  • Or maybe it’s having the courage to put yourself out there?

I ask because when it comes to success for any formula, template, roadmap, or framework  brand clarity is always the cornerstone.

So before you get started on the steps below, make sure you’re clear on:

  1. What you’re creating
  2. Who it’s for
  3. Why it matters
  4. And how you plan to deliver it.

Now, the process I’m about to teach you is a simple framework called “Launch Laddering”.

In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how you’re showing up in the world.

Let’s walk through them one by one.

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