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Weekly-ish Wisdom from Jennifer Kem

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My 3-Part Framework to 10x-ing Your Audience

By JKAdmin • September 13, 2018 • Biz Tools / Marketing / Strategy is Sexy
My 3-Part Framework to 10x-ing Your Audience

Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:

O.P.P.

These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:

Those 3 letters are: Organic, Paid, and Partner traffic.

However, before you get into that, I want to be clear what I mean when I say β€œlead generation”…

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My 3 Step Process to Launching Like a Pro

By JKAdmin • September 5, 2018 • Biz Tools / Brand / Mindset / Strategy is Sexy / Uncategorized
My 3 Step Process to Launching Like a Pro

When you think of your brand, where do you feel a little flimsy?

  • Maybe it’s capturing your brand language?
  • Maybe it’s picking the most relevant brand stories?
    Maybe it’s identifying your target audience?
  • Or maybe it’s having the courage to put yourself out there?

I ask because when it comes to success for any formula, template, roadmap, or framework Β brand clarity is always the cornerstone.

So before you get started on the steps below, make sure you’re clear on:

  1. What you’re creating
  2. Who it’s for
  3. Why it matters
  4. And how you plan to deliver it.

Now, the process I’m about to teach you is a simple framework called β€œLaunch Laddering”.

In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how you’re showing up in the world.

Let’s walk through them one by one.

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