I’m A Marketing Skeptic. Are You?
I’ll come right out and say it: There are a LOT of myths and lies making the rounds in this marketing world of ours.
Lies around how you should show up. Around what you should say, when, and to who. Around “top secret” strategies and tech and processes that simply don’t work anymore.
So… why are all these lies and myths being beamed out from every corner of the interwebs?
Because frankly, the industry’s changing and changing fast… faster than most people can keep up.
It’s not just algorithms shifting, either. We live in an over-consuming society that’s so inundated with marketing materials, people have tuned out. We’ve drank so much Kool-Aid we’re over caffeinated, and in a sugar coma.
This is particularly tricky for marketers, because it means as soon as a strategy works, and fellow marketers catch on, that strategy stops working just as fast.
However, don’t worry my friends. Because this isn’t the end. Instead — it’s a rise.
More specifically: The rise of the skeptic.
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