Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:
O.P.P.
These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:
Those 3 letters are: Organic, Paid, and Partner traffic.
However, before you get into that, I want to be clear what I mean when I say “lead generation”…
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
When you think of your brand, where do you feel a little flimsy?
- Maybe it’s capturing your brand language?
- Maybe it’s picking the most relevant brand stories?
Maybe it’s identifying your target audience?
- Or maybe it’s having the courage to put yourself out there?
I ask because when it comes to success for any formula, template, roadmap, or framework brand clarity is always the cornerstone.
So before you get started on the steps below, make sure you’re clear on:
- What you’re creating
- Who it’s for
- Why it matters
- And how you plan to deliver it.
Now, the process I’m about to teach you is a simple framework called “Launch Laddering”.
In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how you’re showing up in the world.
Let’s walk through them one by one.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Today, I’m going to give you some steal-able ways to develop lead magnets that will attract exactly the kind of clients and customers you want in your world.
I’ve carefully curated this resource as a go-to guide that you can pin to your “favorites” channel, share with a friend, or even print out and keep nearby.
Here are some lead magnet ideas you can steal and use right now!
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Last week, we talked about the importance of a great Lead Magnet.
And next week I’m going to give you my exclusive list of 12 grab-n’-go ideas that you can use, so keep an eye on your inbox!
But first, I want to give you the way to make sure your Lead Magnet doesn’t just get created, but also gets you seen, heard, and most importantly, paid.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Let’s be real with each other: Running a business is an incredible act of heart and will — especially when you want to change the world with your work, and get your game-changing message out to the masses.
… But unfortunately, the desire to serve doesn’t mean your business will thrive.
If you want to bring your dream to life, it’s gonna take savvy, strategy, and (most of all) sales too.
Have you ever asked yourself “Why do some people seem to have so much success so early, when it feels like I’m still stuck in place?”
Maybe you want to be known because you want to make a huge impact — but it hasn’t happened yet.
Maybe you’re frustrated and sad that you’re not attracting great people or you don’t know where to start.
Maybe you’re stressing that famous “8 out of 10 businesses fail” figure, and want to make absolutely sure you don’t become a statistic.
Here’s the good news:
Are you having more trouble than you’d like making sales and attracting people into your universe? You don’t need to quit, give up, or come up with some wildly advanced strategy to turn your business around.
But if you’re worrying about one or all of the above and not making much traction? You may just need to re-think your approach to the l-word.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
We’ve been digging into lead magnets recently here on the blog — a.k.a. free offers or gifts that entice prospective customers (better known as leads) to jump on your mailing list, and become a part of your tribe.
I dished a bunch of ideas for you in this post, but at the end of the day? You have to choose the one that works best for your message and is an easy lead-in to a paid offer. It’s that simple.
But that brings us to a much bigger question: How the heck do you set a lead magnet up?
(Especially if you’re like me, and the idea of learning a bunch of new tech all at once makes you kiiiiinda wanna take a nap right there in your office.)
This is an area that a lot of people get stuck on, because it’s pretty high stakes. The mechanism for distributing the message you want to share is as important as the message itself.
Translation? You need to give people a smooth experience when they sign up for your lead magnet so they keep coming back for more.
Think about it. How jarring is it when you see a shiny, well-branded website… and it’s a total nightmare to opt into their list?
Yep. It’s the worst.
So today, I want to list out some basic systems you need to make sure your customer experience goes off without a hitch, so your leads are eager to get their hands on your freebie… instead of wrangling technology.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
