Weekly-ish Wisdom from Jennifer Kem

The Blog

3 Easy Steps to Making Better Decisions in Your Brand

3 Easy Steps to Making Better Decisions in Your Brand

Have you ever made a bad business decision?

Have you ever made a branding mistake that held you back?

Maybe you looked at the next level of where you want your business to be, and felt like it’s out of reach.

Or you desperately wanted to grow your business, but you didn’t know which steps to take.

Instead of falling into a guilt trip for making mistakes or giving yourself a hard time, there are things you can actively focus on to make better decisions in your brand.

When you’ve tried and β€œfailed” at something (and I say, β€œfailed” because I don’t really believe in that word — but that’s a whole β€˜nother blog post), what you really need is a nudge to get you back on track.

I’m giving you that nudge today.

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FACT: Building A Brand Gives You The Advantage In Your Marketplace

When you think of businesses that are making huge impact, you’re really thinking of the brand. Any business that sells things can do well; but those that create feelings and emotions become imprinted in people’s minds, and opens up more visibility and sales than traditional means of growing your business.

For example, when you think of Starbucks, they sell coffee. They started out as a small, independently owned coffee joint in Seattle. The person that owned it was a solopreneur. He was running a business.

But the minute that Starbucks evolved into creating an experience of connection, community and collaboration – over coffee – not did they help us justify spending $5+ (on a product that costs them pennies to make), it made it a place for people to feel like they belonged, that they could be more creative, that they could meet up with like-minded people.

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Three Ways to Keep Your Business Running When You Aren’t

Three Ways to Keep Your Business Running When You Aren’t

As an entrepreneur, you either go in all the way or none at all. We’re nearing some very important holidays, and it can be easy to β€˜forget’ about your biz when you’re getting the house ready for the relatives that are coming over or vice versa. While it is definitely important to spend some time […]

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Marketing Tips I Learned from my Dentist

Marketing Tips I Learned from my Dentist

In over the 18+ years I’ve been helping people get seen, heard, and paid, I gotta say, dentists are by far some of the best marketers in the world. Believe me, it’s not because I know a few of them personally. πŸ˜‰ Ever since I was little, my mom was one of those moms that […]

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Here’s How L1’s, L2’s, and L3’s Will Boost Your Business

Want to know how brands, both big and small, get SEEN, HEARD, and eventually get PAID? They all use L1’s, L2’s, and L3’s. I’ve seen a ton of brands head straight for the home run while ignoring the first, second, and third base. Like baseball, that’s breaking the rules; you have to run to all […]

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Brand Archetypes 101: Healer, Advocate, and Muse Explained

Brand Archetypes 101: Healer, Advocate, and Muse Explained

The last couple of weeks, I’ve been going over brand archetypes. If you haven’t already, be sure to click here, here, and here to read more about it- I wouldn’t want you to miss out on anything. πŸ™‚ Last week, I went over the three trustee archetypes: Sage, Hero, and Creator. Now, I’m going to […]

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