Weekly-ish Wisdom from Jennifer Kem

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Top Tech Tools For Your High-Converting Lead Magnet

Top Tech Tools For Your High-Converting Lead Magnet

We’ve been digging into lead magnets recently here on the blog — a.k.a. free offers or gifts that entice prospective customers (better known as leads) to jump on your mailing list, and become a part of your tribe.

I dished a bunch of ideas for you in this post, but at the end of the day? You have to choose the one that works best for your message and is an easy lead-in to a paid offer. It’s that simple.

But that brings us to a much bigger question: How the heck do you set a lead magnet up?

(Especially if you’re like me, and the idea of learning a bunch of new tech all at once makes you kiiiiinda wanna take a nap right there in your office.)

This is an area that a lot of people get stuck on, because it’s pretty high stakes. The mechanism for distributing the message you want to share is as important as the message itself.

Translation? You need to give people a smooth experience when they sign up for your lead magnet so they keep coming back for more.

Think about it. How jarring is it when you see a shiny, well-branded website… and it’s a total nightmare to opt into their list?

Yep. It’s the worst.

So today, I want to list out some basic systems you need to make sure your customer experience goes off without a hitch, so your leads are eager to get their hands on your freebie… instead of wrangling technology.

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3 Easy Steps to Making Better Decisions in Your Brand

3 Easy Steps to Making Better Decisions in Your Brand

Have you ever made a bad business decision?

Have you ever made a branding mistake that held you back?

Maybe you looked at the next level of where you want your business to be, and felt like it’s out of reach.

Or you desperately wanted to grow your business, but you didn’t know which steps to take.

Instead of falling into a guilt trip for making mistakes or giving yourself a hard time, there are things you can actively focus on to make better decisions in your brand.

When you’ve tried and β€œfailed” at something (and I say, β€œfailed” because I don’t really believe in that word — but that’s a whole β€˜nother blog post), what you really need is a nudge to get you back on track.

I’m giving you that nudge today.

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FACT: Building A Brand Gives You The Advantage In Your Marketplace

When you think of businesses that are making huge impact, you’re really thinking of the brand. Any business that sells things can do well; but those that create feelings and emotions become imprinted in people’s minds, and opens up more visibility and sales than traditional means of growing your business.

For example, when you think of Starbucks, they sell coffee. They started out as a small, independently owned coffee joint in Seattle. The person that owned it was a solopreneur. He was running a business.

But the minute that Starbucks evolved into creating an experience of connection, community and collaboration – over coffee – not did they help us justify spending $5+ (on a product that costs them pennies to make), it made it a place for people to feel like they belonged, that they could be more creative, that they could meet up with like-minded people.

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Three Ways to Keep Your Business Running When You Aren’t

Three Ways to Keep Your Business Running When You Aren’t

As an entrepreneur, you either go in all the way or none at all. We’re nearing some very important holidays, and it can be easy to β€˜forget’ about your biz when you’re getting the house ready for the relatives that are coming over or vice versa. While it is definitely important to spend some time […]

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Marketing Tips I Learned from my Dentist

Marketing Tips I Learned from my Dentist

In over the 18+ years I’ve been helping people get seen, heard, and paid, I gotta say, dentists are by far some of the best marketers in the world. Believe me, it’s not because I know a few of them personally. πŸ˜‰ Ever since I was little, my mom was one of those moms that […]

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