When you think of your brand, where do you feel a little flimsy?
- Maybe itโs capturing your brand language?
- Maybe itโs picking the most relevant brand stories?
Maybe itโs identifying your target audience?
- Or maybe itโs having the courage to put yourself out there?
I ask because when it comes to success for any formula, template, roadmap, or framework ย brand clarity is always the cornerstone.
So before you get started on the steps below, make sure youโre clear on:
- What youโre creating
- Who itโs for
- Why it matters
- And how you plan to deliver it.
Now, the process Iโm about to teach you is a simple framework called โLaunch Ladderingโ.
In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how youโre showing up in the world.
Letโs walk through them one by one.
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Build your brand and your business, with all of
the fun and none of the fluff.
Iโll come right out and say it: There are a LOT of myths and lies making the rounds in this marketing world of ours.
Lies around how you should show up. Around what you should say, when, and to who. Around โtop secretโ strategies and tech and processes that simply donโt work anymore.
Soโฆ why are all these lies and myths being beamed out from every corner of the interwebs?
Because frankly, the industryโs changing and changing fastโฆ faster than most people can keep up.
Itโs not just algorithms shifting, either. We live in an over-consuming society thatโs so inundated with marketing materials, people have tuned out. Weโve drank so much Kool-Aid weโre over caffeinated, and in a sugar coma.
This is particularly tricky for marketers, because it means as soon as a strategy works, and fellow marketers catch on, that strategy stops working just as fast.
However, donโt worry my friends. Because this isn’t the end. Instead — it’s a rise.
More specifically: The rise of the skeptic.
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Build your brand and your business, with all of
the fun and none of the fluff.
Is content still king really?
Weโve all heard the saying โcontent is kingโ.
Itโs a marketing adage as old as time, which leads many entrepreneurs to wonder: Is it still true?
After all, it can feel like blogging is a shout into the void these daysโฆ
Or, as you stream on Facebook Live to an audience of 1 or 0 people, it can feel as if youโre not doing much to build your business and brand.
But Iโm here to tell you, the answer to that question isโฆ
Absolutely yes. Content is still king, now more than ever.
I say that because despite what it feels like? All that content static youโre seeing is a good thing.
In this age of serious excess digital noise, readers, customers, and raving-fans-in-waiting are trying to wade through the racket of countless blog posts, emails, free offers, and programs, and find people who are giving value to them.
That means if youโre sharing value consistently? Theyโre going to find you.
The way to get found is to really come from a place of your brand personality and understanding your audience along the way.
Hereโs the hard part though: That doesnโt happen overnight. You have to show up.
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Build your brand and your business, with all of
the fun and none of the fluff.
One question I get asked a ton at events, VIP sessions, and livestreams is:
โI want to build a websiteโฆ but I donโt have the time or resources to hire a designer. Should I wait?โ
For many entrepreneurs, a website feels like a calling card; the first ever representation of YOU.
That can feel a little scary, and of course you want to put your best foot forward.
But Iโll let you in on a little secret:
If your messaging is right on your website? It doesn’t really matter what it looks like.
At least not at first.
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Build your brand and your business, with all of
the fun and none of the fluff.
There are moments that totally shift the way you look at things. All of a sudden, up is down and right is left, and you have to change your course.
These moments, which I call pivots, may make you pause or sit down — sometimes even make you fall down.
But the beauty of this is that what you choose to do next is what makes you great.
So what do you do when face a pivot you werenโt expecting?
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Build your brand and your business, with all of
the fun and none of the fluff.
