When you think of your brand, where do you feel a little flimsy?
- Maybe it’s capturing your brand language?
- Maybe it’s picking the most relevant brand stories?
Maybe it’s identifying your target audience?
- Or maybe it’s having the courage to put yourself out there?
I ask because when it comes to success for any formula, template, roadmap, or framework brand clarity is always the cornerstone.
So before you get started on the steps below, make sure you’re clear on:
- What you’re creating
- Who it’s for
- Why it matters
- And how you plan to deliver it.
Now, the process I’m about to teach you is a simple framework called “Launch Laddering”.
In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how you’re showing up in the world.
Let’s walk through them one by one.
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Build your brand and your business, with all of
the fun and none of the fluff.
I’ll come right out and say it: There are a LOT of myths and lies making the rounds in this marketing world of ours.
Lies around how you should show up. Around what you should say, when, and to who. Around “top secret” strategies and tech and processes that simply don’t work anymore.
So… why are all these lies and myths being beamed out from every corner of the interwebs?
Because frankly, the industry’s changing and changing fast… faster than most people can keep up.
It’s not just algorithms shifting, either. We live in an over-consuming society that’s so inundated with marketing materials, people have tuned out. We’ve drank so much Kool-Aid we’re over caffeinated, and in a sugar coma.
This is particularly tricky for marketers, because it means as soon as a strategy works, and fellow marketers catch on, that strategy stops working just as fast.
However, don’t worry my friends. Because this isn’t the end. Instead — it’s a rise.
More specifically: The rise of the skeptic.
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Build your brand and your business, with all of
the fun and none of the fluff.
Is content still king really?
We’ve all heard the saying “content is king”.
It’s a marketing adage as old as time, which leads many entrepreneurs to wonder: Is it still true?
After all, it can feel like blogging is a shout into the void these days…
Or, as you stream on Facebook Live to an audience of 1 or 0 people, it can feel as if you’re not doing much to build your business and brand.
But I’m here to tell you, the answer to that question is…
Absolutely yes. Content is still king, now more than ever.
I say that because despite what it feels like? All that content static you’re seeing is a good thing.
In this age of serious excess digital noise, readers, customers, and raving-fans-in-waiting are trying to wade through the racket of countless blog posts, emails, free offers, and programs, and find people who are giving value to them.
That means if you’re sharing value consistently? They’re going to find you.
The way to get found is to really come from a place of your brand personality and understanding your audience along the way.
Here’s the hard part though: That doesn’t happen overnight. You have to show up.
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Build your brand and your business, with all of
the fun and none of the fluff.
One question I get asked a ton at events, VIP sessions, and livestreams is:
“I want to build a website… but I don’t have the time or resources to hire a designer. Should I wait?”
For many entrepreneurs, a website feels like a calling card; the first ever representation of YOU.
That can feel a little scary, and of course you want to put your best foot forward.
But I’ll let you in on a little secret:
If your messaging is right on your website? It doesn’t really matter what it looks like.
At least not at first.
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Build your brand and your business, with all of
the fun and none of the fluff.
There are moments that totally shift the way you look at things. All of a sudden, up is down and right is left, and you have to change your course.
These moments, which I call pivots, may make you pause or sit down — sometimes even make you fall down.
But the beauty of this is that what you choose to do next is what makes you great.
So what do you do when face a pivot you weren’t expecting?
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Build your brand and your business, with all of
the fun and none of the fluff.
Many entrepreneurs get stuck when it comes to branding, because they get stuck in their story.
And what I mean by that is they feel their story — the deepest and most impactful parts of it that connect with their audience — are “too much” of something.
Too personal.
Too vulnerable.
Too painful.
The idea of sharing your story is terrifying. Talking about it on a livestream feels like such a big task. So you don’t share your story, and your brand suffers because sitting in your story is keeping you stuck.
You have to share your story. You have to feel it, (even the parts that aren’t glamorous), and sit in it…then allow other people to feel it with you.
Now, you can’t just share the hard parts of your story – you also have to bridge it to your customer. You want to say, “Yeah, that sucked, but the story doesn’t end there. Look what I did next. Look at how I changed things.”
Learning how to be a great marketer using storytelling is about breadcrumbs. It’s about dropping the breadcrumbs that allow people to see themselves inside of your story.
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Build your brand and your business, with all of
the fun and none of the fluff.
