Weekly-ish Wisdom from Jennifer Kem

The Blog

The Foundation of Every Great Profitable Brand

The Foundation of Every Great Profitable Brand

It’s a hard truth, but when it comes to selling, one thing I’ve learned is:

People don’t care about your products until you make them care about your products.

Dale Carnegie coined the “know, like and trust factor” and any thought leader who teaches and/or writes about being more effective in sales talks about how relationships are the key to big sales. Those who understand this as they build their brand will have an advantage, especially when they are first starting out.

Why? Because when it comes to sales, the β€œknow, like and trust factor” is 100% in play.

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Marketing Tips I Learned from my Dentist

Marketing Tips I Learned from my Dentist

In over the 18+ years I’ve been helping people get seen, heard, and paid, I gotta say, dentists are by far some of the best marketers in the world. Believe me, it’s not because I know a few of them personally. πŸ˜‰ Ever since I was little, my mom was one of those moms that […]

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Here’s How L1’s, L2’s, and L3’s Will Boost Your Business

Want to know how brands, both big and small, get SEEN, HEARD, and eventually get PAID? They all use L1’s, L2’s, and L3’s. I’ve seen a ton of brands head straight for the home run while ignoring the first, second, and third base. Like baseball, that’s breaking the rules; you have to run to all […]

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Brand Archetypes 101: Healer, Advocate, and Muse Explained

Brand Archetypes 101: Healer, Advocate, and Muse Explained

The last couple of weeks, I’ve been going over brand archetypes. If you haven’t already, be sure to click here, here, and here to read more about it- I wouldn’t want you to miss out on anything. πŸ™‚ Last week, I went over the three trustee archetypes: Sage, Hero, and Creator. Now, I’m going to […]

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Brand Archetypes 101: Sage, Hero, and Creator Explained

Brand Archetypes 101: Sage, Hero, and Creator Explained

Are you ready to dive into more archetypes? If you don’t know what they are, be sure to check out this post and this one before we get started. πŸ™‚ Just to review, there are four main archetype categories: principal, trustee, upholder, and promoter. At this point, I’ve already gone over the principal and promoter […]

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