Weekly-ish Wisdom from Jennifer Kem

The Blog

Great Marketers Do This – Do You?

Great Marketers Do This – Do You?

Many entrepreneurs get stuck when it comes to branding, because they get stuck in their story.

And what I mean by that is they feel their story — the deepest and most impactful parts of it that connect with their audience — are β€œtoo much” of something.

Too personal.

Too vulnerable.

Too painful.

The idea of sharing your story is terrifying. Talking about it on a livestream feels like such a big task. So you don’t share your story, and your brand suffers because sitting in your story is keeping you stuck.

You have to share your story. You have to feel it, (even the parts that aren’t glamorous), and sit in it…then allow other people to feel it with you.

Now, you can’t just share the hard parts of your story – you also have to bridge it to your customer. You want to say, β€œYeah, that sucked, but the story doesn’t end there. Look what I did next. Look at how I changed things.”

Learning how to be a great marketer using storytelling is about breadcrumbs. It’s about dropping the breadcrumbs that allow people to see themselves inside of your story.

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Convenience And Entrepreneurship Don’t Mix

I get a lot of questions from entrepreneurs, both in my paid programs and people who are in my free group and social media feeds.

One of the most commonly asked questions is, β€œJen, how do I know what I should be focusing on?”

Well, let’s start with what you shouldn’t be focusing on. It’s one thing I really see messing people up right now — the C word (no, not the one you might be thinking of).

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Here’s Why It’s Okay to be a Vulnerable Entrepreneur

Today, I want to ask you an important question. How are you? Okay, maybe I should rephrase that: How are you when the going gets tough? The reason why I’m asking you this question is because it’s very easy to say things are doing well when, well, everything’s going great. Maybe you were able to […]

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Here’s Why Building a Brand Will Kill You

Whether you’re new to the biz game or not, building a business can easily kill you. Yep, you heard right. Statistics show that entrepreneurs are more likely to develop anxiety and depression than those who don’t, and it’s pretty easy to understand why: businesses take a whole lot of work. You see, to be willing […]

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5 Ways to Deal with Failure as an Entrepreneur

Just like success, failure is universal.Β  There have been many people before you and me that have failed countless times and even then, we still make our mistakes here and there. The problem is that the majority of people look at failure in a negative light when it really shouldn’t be.Β  If you haven’t read […]

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