Weekly-ish Wisdom from Jennifer Kem

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𝟐𝟎 π‹π„π’π’πŽππ’ π…π‘πŽπŒ π“π‡πˆπ’ 𝐃𝐄𝐂𝐀𝐃𝐄 𝐀𝐍𝐃 𝟏 π“π‡πˆππ† πˆβ€™πŒ ππ‘πˆππ†πˆππ† πˆππ“πŽ 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓

This was originally a 19 things I learned in 2019 list but as I reflected, I realized that the meta lessons came from a tapestry of experiences from 2009 to 2019 that I felt more valuable to me (and I hope valuable to you) as I wrote in my journal this morning.
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I could list every win and loss but I got more out of seeing how much has evolved since then. And holy moly have things really changed in 10 years!

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My 3-Part Framework to 10x-ing Your Audience

My 3-Part Framework to 10x-ing Your Audience

Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:

O.P.P.

These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:

Those 3 letters are: Organic, Paid, and Partner traffic.

However, before you get into that, I want to be clear what I mean when I say β€œlead generation”…

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I’m A Marketing Skeptic. Are You?

I’m A Marketing Skeptic. Are You?

I’ll come right out and say it: There are a LOT of myths and lies making the rounds in this marketing world of ours.

Lies around how you should show up. Around what you should say, when, and to who. Around β€œtop secret” strategies and tech and processes that simply don’t work anymore.

So… why are all these lies and myths being beamed out from every corner of the interwebs?

Because frankly, the industry’s changing and changing fast… faster than most people can keep up.

It’s not just algorithms shifting, either. We live in an over-consuming society that’s so inundated with marketing materials, people have tuned out. We’ve drank so much Kool-Aid we’re over caffeinated, and in a sugar coma.

This is particularly tricky for marketers, because it means as soon as a strategy works, and fellow marketers catch on, that strategy stops working just as fast.

However, don’t worry my friends. Because this isn’t the end. Instead — it’s a rise.

More specifically: The rise of the skeptic.

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The Hard Truth About Sales And Ego

The Hard Truth About Sales And Ego

See, most people who set out to change lives with their businesses, or serve the planet, don’t enjoy the process of selling. It feels gross, pushy, and just not β€œlike us”. At least not at first.

(And frankly, that’s a good sign. It proves you’re in business for reasons beyond cold, hard cash.)

However, no matter how much you hate selling, or how icky it makes you feel… you don’t really have a choice. As business owners, we do the things that we need to do to get our message out there, make it matter, and monetize it — and in the case of every business on earth, that means making sales.

So… how did I get over my distaste for sales? And how can you?

By recognizing where this dislike of sales comes from… and reframing it.

Let me be clear about something: Overall, fear of sales comes from ego. Fear of sales comes from thinking this is all about you. Fear of sales comes from worrying about what others think, or that your stuff is not worth anyone’s time or hard-earned money.

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Are You Repelling Enough People?

Are You Repelling Enough People?

I talked a bit in my last post about the importance of showing up and being seen, and stepping into your spotlight as an entrepreneur. But you know what’s just as important (and just as uncomfortable) as showing up for your right people? Repelling your wrong people. I know, I know. Everyone wants to be […]

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