Many entrepreneurs get stuck when it comes to branding, because they get stuck in their story.
And what I mean by that is they feel their story — the deepest and most impactful parts of it that connect with their audience — are “too much” of something.
Too personal.
Too vulnerable.
Too painful.
The idea of sharing your story is terrifying. Talking about it on a livestream feels like such a big task. So you don’t share your story, and your brand suffers because sitting in your story is keeping you stuck.
You have to share your story. You have to feel it, (even the parts that aren’t glamorous), and sit in it…then allow other people to feel it with you.
Now, you can’t just share the hard parts of your story – you also have to bridge it to your customer. You want to say, “Yeah, that sucked, but the story doesn’t end there. Look what I did next. Look at how I changed things.”
Learning how to be a great marketer using storytelling is about breadcrumbs. It’s about dropping the breadcrumbs that allow people to see themselves inside of your story.
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Build your brand and your business, with all of
the fun and none of the fluff.
Have you ever made a bad business decision?
Have you ever made a branding mistake that held you back?
Maybe you looked at the next level of where you want your business to be, and felt like it’s out of reach.
Or you desperately wanted to grow your business, but you didn’t know which steps to take.
Instead of falling into a guilt trip for making mistakes or giving yourself a hard time, there are things you can actively focus on to make better decisions in your brand.
When you’ve tried and “failed” at something (and I say, “failed” because I don’t really believe in that word — but that’s a whole ‘nother blog post), what you really need is a nudge to get you back on track.
I’m giving you that nudge today.
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Build your brand and your business, with all of
the fun and none of the fluff.
If you really compared it side by side, entrepreneurs have it so much harder than people who work a 9-5 job.
Yet hundreds of thousands of people (with full time day jobs) around the world are dreaming of the day when they can quit their day job and create their own business.
Why?
Because they want freedom.
They want autonomy.
They want to create a legacy for themselves and their families.
Well, the road to freedom, autonomy, and legacy is an inconvenient path. You’re going to face obstacles, roadblocks, haters, and confusion. You’re going to put your heart and soul out there and hear crickets instead of applause.
You’re going to feel fear, and anger, and guilt, and unworthiness. And you’re going to have to deal with all types of confrontations and inconveniences.This is so much harder than a 9-5 job, but we do it because we want to be the leader, the helper, and the solver-of-problems for our industry.
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Build your brand and your business, with all of
the fun and none of the fluff.
I get a lot of questions from entrepreneurs, both in my paid programs and people who are in my free group and social media feeds.
One of the most commonly asked questions is, “Jen, how do I know what I should be focusing on?”
Well, let’s start with what you shouldn’t be focusing on. It’s one thing I really see messing people up right now — the C word (no, not the one you might be thinking of).
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Build your brand and your business, with all of
the fun and none of the fluff.
People are longing for connection, in a deeper way, even if they think they’re introverted or shy.
If you have a business that helps people, it’s your job to show them that you help them create the connections they may be nervous to create themselves.
In a world where it’s easy to press play on your FB Live or create an Instagram story, where in that conversation are you having a DIALOG with your people?
Here are a few ideas on how to better create connection…
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Build your brand and your business, with all of
the fun and none of the fluff.
When you think of businesses that are making huge impact, you’re really thinking of the brand. Any business that sells things can do well; but those that create feelings and emotions become imprinted in people’s minds, and opens up more visibility and sales than traditional means of growing your business.
For example, when you think of Starbucks, they sell coffee. They started out as a small, independently owned coffee joint in Seattle. The person that owned it was a solopreneur. He was running a business.
But the minute that Starbucks evolved into creating an experience of connection, community and collaboration – over coffee – not did they help us justify spending $5+ (on a product that costs them pennies to make), it made it a place for people to feel like they belonged, that they could be more creative, that they could meet up with like-minded people.
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Build your brand and your business, with all of
the fun and none of the fluff.
