Weekly-ish Wisdom from Jennifer Kem

The Blog

Great Marketers Do This – Do You?

Great Marketers Do This – Do You?

Many entrepreneurs get stuck when it comes to branding, because they get stuck in their story.

And what I mean by that is they feel their story — the deepest and most impactful parts of it that connect with their audience — are β€œtoo much” of something.

Too personal.

Too vulnerable.

Too painful.

The idea of sharing your story is terrifying. Talking about it on a livestream feels like such a big task. So you don’t share your story, and your brand suffers because sitting in your story is keeping you stuck.

You have to share your story. You have to feel it, (even the parts that aren’t glamorous), and sit in it…then allow other people to feel it with you.

Now, you can’t just share the hard parts of your story – you also have to bridge it to your customer. You want to say, β€œYeah, that sucked, but the story doesn’t end there. Look what I did next. Look at how I changed things.”

Learning how to be a great marketer using storytelling is about breadcrumbs. It’s about dropping the breadcrumbs that allow people to see themselves inside of your story.

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3 Easy Steps to Making Better Decisions in Your Brand

3 Easy Steps to Making Better Decisions in Your Brand

Have you ever made a bad business decision?

Have you ever made a branding mistake that held you back?

Maybe you looked at the next level of where you want your business to be, and felt like it’s out of reach.

Or you desperately wanted to grow your business, but you didn’t know which steps to take.

Instead of falling into a guilt trip for making mistakes or giving yourself a hard time, there are things you can actively focus on to make better decisions in your brand.

When you’ve tried and β€œfailed” at something (and I say, β€œfailed” because I don’t really believe in that word — but that’s a whole β€˜nother blog post), what you really need is a nudge to get you back on track.

I’m giving you that nudge today.

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Becoming A Successful And Profitable Entrepreneur

Becoming A Successful And Profitable Entrepreneur

If you really compared it side by side, entrepreneurs have it so much harder than people who work a 9-5 job.

Yet hundreds of thousands of people (with full time day jobs) around the world are dreaming of the day when they can quit their day job and create their own business.

Why?

Because they want freedom.

They want autonomy.

They want to create a legacy for themselves and their families.

Well, the road to freedom, autonomy, and legacy is an inconvenient path. You’re going to face obstacles, roadblocks, haters, and confusion. You’re going to put your heart and soul out there and hear crickets instead of applause.

You’re going to feel fear, and anger, and guilt, and unworthiness. And you’re going to have to deal with all types of confrontations and inconveniences.This is so much harder than a 9-5 job, but we do it because we want to be the leader, the helper, and the solver-of-problems for our industry.

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Creating Connection with Your Audience That Lasts

People are longing for connection, in a deeper way, even if they think they’re introverted or shy.

If you have a business that helps people, it’s your job to show them that you help them create the connections they may be nervous to create themselves.

In a world where it’s easy to press play on your FB Live or create an Instagram story, where in that conversation are you having a DIALOG with your people?

Here are a few ideas on how to better create connection…

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Why building a personal brand can create all of the marketing you need to sell your services + products

Why building a personal brand can create all of the marketing you need to sell your services + products

Many people are concerned that if they focus more on their personal brand instead of their business brands (products, services, offerings), that they are not building something that can scale.

But for those in service-based industries like business or life coaching, building a personal brand is an especially potent way to increase your authority, drive new leads and followers, and demonstrate your ability to help them get to whatever goals you’re coaching them to.

The more you demonstrate your value, the more likely they are to hire or buy from you. And they’ll see you as an authority on that subject or solution, and trust your brand by opening their wallets.

To build a personal brand that drives value to your business brand, you’ll want to consider the 4 elements to building one that gets seen, heard and paid.

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