This was originally a 19 things I learned in 2019 list but as I reflected, I realized that the meta lessons came from a tapestry of experiences from 2009 to 2019 that I felt more valuable to me (and I hope valuable to you) as I wrote in my journal this morning.
I could list every win and loss but I got more out of seeing how much has evolved since then. And holy moly have things really changed in 10 years!
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Build your brand and your business, with all of
the fun and none of the fluff.
When you think of your brand, where do you feel a little flimsy?
- Maybe it’s capturing your brand language?
- Maybe it’s picking the most relevant brand stories?
Maybe it’s identifying your target audience?
- Or maybe it’s having the courage to put yourself out there?
I ask because when it comes to success for any formula, template, roadmap, or framework brand clarity is always the cornerstone.
So before you get started on the steps below, make sure you’re clear on:
- What you’re creating
- Who it’s for
- Why it matters
- And how you plan to deliver it.
Now, the process I’m about to teach you is a simple framework called “Launch Laddering”.
In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how you’re showing up in the world.
Let’s walk through them one by one.
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Build your brand and your business, with all of
the fun and none of the fluff.
See, most people who set out to change lives with their businesses, or serve the planet, don’t enjoy the process of selling. It feels gross, pushy, and just not “like us”. At least not at first.
(And frankly, that’s a good sign. It proves you’re in business for reasons beyond cold, hard cash.)
However, no matter how much you hate selling, or how icky it makes you feel… you don’t really have a choice. As business owners, we do the things that we need to do to get our message out there, make it matter, and monetize it — and in the case of every business on earth, that means making sales.
So… how did I get over my distaste for sales? And how can you?
By recognizing where this dislike of sales comes from… and reframing it.
Let me be clear about something: Overall, fear of sales comes from ego. Fear of sales comes from thinking this is all about you. Fear of sales comes from worrying about what others think, or that your stuff is not worth anyone’s time or hard-earned money.
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Build your brand and your business, with all of
the fun and none of the fluff.
I need to be clear with you about something:
You know all the successful brands you see (and maybe stalk a little) online — the ones with the beautiful houses, the tropical vacations, the teams and communities obsessed with what they do?
They aren’t at the top of their game because they reached a certain amount of followers, customers, email subscribers, or Facebook group members and thought, “You know what? I’m done.”
Every single day, they’re in the trenches of their businesses building systems, testing new concepts, pivoting their strategy, and educating themselves on what’s coming next.
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Build your brand and your business, with all of
the fun and none of the fluff.
I talked a bit in my last post about the importance of showing up and being seen, and stepping into your spotlight as an entrepreneur. But you know what’s just as important (and just as uncomfortable) as showing up for your right people? Repelling your wrong people. I know, I know. Everyone wants to be […]
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Build your brand and your business, with all of
the fun and none of the fluff.
After almost 20 years in the branding, marketing, and businesses spaces, I’ve learned there’s only one thing that scares most entrepreneurs more than failure.
(Nope, it’s not success. It might even scare them more than that.)
It’s the part of entrepreneurship that brings up allll your hidden stuff and puts it out in the open and into the spotlight.
It’s confronting, it can be scary, just because of how powerful it is.
What’s that one thing?
It’s being seen.
Yep, every single entrepreneur I know — including myself, including the most successful, profitable business owners on the planet — carries a piece of that fear with them at all times.
Real talk: Putting yourself out there, being seen on a global platform, and taking things to the next level in your business in a way that puts you at the front and center of your industry is an intimidating prospect for anyone.
It’s also a risk, because when you falter or fail? The world sees it. And we all know the internet is full of trolls who can’t wait to jump on the slightest misstep.
That’s why I always say success is 99% mindset, and 1% mechanism.
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Build your brand and your business, with all of
the fun and none of the fluff.
