Weekly-ish Wisdom from Jennifer Kem

The Blog

𝟐𝟎 π‹π„π’π’πŽππ’ π…π‘πŽπŒ π“π‡πˆπ’ 𝐃𝐄𝐂𝐀𝐃𝐄 𝐀𝐍𝐃 𝟏 π“π‡πˆππ† πˆβ€™πŒ ππ‘πˆππ†πˆππ† πˆππ“πŽ 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓

This was originally a 19 things I learned in 2019 list but as I reflected, I realized that the meta lessons came from a tapestry of experiences from 2009 to 2019 that I felt more valuable to me (and I hope valuable to you) as I wrote in my journal this morning.
Β 
I could list every win and loss but I got more out of seeing how much has evolved since then. And holy moly have things really changed in 10 years!

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My 3 Step Process to Launching Like a Pro

My 3 Step Process to Launching Like a Pro

When you think of your brand, where do you feel a little flimsy?

  • Maybe it’s capturing your brand language?
  • Maybe it’s picking the most relevant brand stories?
    Maybe it’s identifying your target audience?
  • Or maybe it’s having the courage to put yourself out there?

I ask because when it comes to success for any formula, template, roadmap, or framework Β brand clarity is always the cornerstone.

So before you get started on the steps below, make sure you’re clear on:

  1. What you’re creating
  2. Who it’s for
  3. Why it matters
  4. And how you plan to deliver it.

Now, the process I’m about to teach you is a simple framework called β€œLaunch Laddering”.

In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how you’re showing up in the world.

Let’s walk through them one by one.

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The Hard Truth About Sales And Ego

The Hard Truth About Sales And Ego

See, most people who set out to change lives with their businesses, or serve the planet, don’t enjoy the process of selling. It feels gross, pushy, and just not β€œlike us”. At least not at first.

(And frankly, that’s a good sign. It proves you’re in business for reasons beyond cold, hard cash.)

However, no matter how much you hate selling, or how icky it makes you feel… you don’t really have a choice. As business owners, we do the things that we need to do to get our message out there, make it matter, and monetize it — and in the case of every business on earth, that means making sales.

So… how did I get over my distaste for sales? And how can you?

By recognizing where this dislike of sales comes from… and reframing it.

Let me be clear about something: Overall, fear of sales comes from ego. Fear of sales comes from thinking this is all about you. Fear of sales comes from worrying about what others think, or that your stuff is not worth anyone’s time or hard-earned money.

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Successful Brands Know This Secret

Successful Brands Know This Secret

I need to be clear with you about something:

You know all the successful brands you see (and maybe stalk a little) online — the ones with the beautiful houses, the tropical vacations, the teams and communities obsessed with what they do?

They aren’t at the top Β of their game because they reached a certain amount of followers, customers, email subscribers, or Facebook group members and thought, β€œYou know what? I’m done.”

Every single day, they’re in the trenches of their businesses building systems, testing new concepts, pivoting their strategy, and educating themselves on what’s coming next.

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Are You Repelling Enough People?

Are You Repelling Enough People?

I talked a bit in my last post about the importance of showing up and being seen, and stepping into your spotlight as an entrepreneur. But you know what’s just as important (and just as uncomfortable) as showing up for your right people? Repelling your wrong people. I know, I know. Everyone wants to be […]

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