Weekly-ish Wisdom from Jennifer Kem

The Blog

My 3-Part Framework to 10x-ing Your Audience

My 3-Part Framework to 10x-ing Your Audience

Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:

O.P.P.

These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:

Those 3 letters are: Organic, Paid, and Partner traffic.

However, before you get into that, I want to be clear what I mean when I say “lead generation”…

Read More
Share
Add a comment No Comments

My 3 Step Process to Launching Like a Pro

My 3 Step Process to Launching Like a Pro

When you think of your brand, where do you feel a little flimsy?

  • Maybe it’s capturing your brand language?
  • Maybe it’s picking the most relevant brand stories?
    Maybe it’s identifying your target audience?
  • Or maybe it’s having the courage to put yourself out there?

I ask because when it comes to success for any formula, template, roadmap, or framework  brand clarity is always the cornerstone.

So before you get started on the steps below, make sure you’re clear on:

  1. What you’re creating
  2. Who it’s for
  3. Why it matters
  4. And how you plan to deliver it.

Now, the process I’m about to teach you is a simple framework called “Launch Laddering”.

In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how you’re showing up in the world.

Let’s walk through them one by one.

Read More
Share
Add a comment No Comments

I’m A Marketing Skeptic. Are You?

I’m A Marketing Skeptic. Are You?

I’ll come right out and say it: There are a LOT of myths and lies making the rounds in this marketing world of ours.

Lies around how you should show up. Around what you should say, when, and to who. Around “top secret” strategies and tech and processes that simply don’t work anymore.

So… why are all these lies and myths being beamed out from every corner of the interwebs?

Because frankly, the industry’s changing and changing fast… faster than most people can keep up.

It’s not just algorithms shifting, either. We live in an over-consuming society that’s so inundated with marketing materials, people have tuned out. We’ve drank so much Kool-Aid we’re over caffeinated, and in a sugar coma.

This is particularly tricky for marketers, because it means as soon as a strategy works, and fellow marketers catch on, that strategy stops working just as fast.

However, don’t worry my friends. Because this isn’t the end. Instead — it’s a rise.

More specifically: The rise of the skeptic.

Read More
Share
Add a comment No Comments

Successful Brands Know This Secret

Successful Brands Know This Secret

I need to be clear with you about something:

You know all the successful brands you see (and maybe stalk a little) online — the ones with the beautiful houses, the tropical vacations, the teams and communities obsessed with what they do?

They aren’t at the top  of their game because they reached a certain amount of followers, customers, email subscribers, or Facebook group members and thought, “You know what? I’m done.”

Every single day, they’re in the trenches of their businesses building systems, testing new concepts, pivoting their strategy, and educating themselves on what’s coming next.

Read More
Share
Add a comment No Comments

Is Content Still King?

Is Content Still King?

Is content still king really?

We’ve all heard the saying “content is king”.

It’s a marketing adage as old as time, which leads many entrepreneurs to wonder: Is it still true?

After all, it can feel like blogging is a shout into the void these days…

Or, as you stream on Facebook Live to an audience of 1 or 0 people, it can feel as if you’re not doing much to build your business and brand.

But I’m here to tell you, the answer to that question is…

Absolutely yes. Content is still king, now more than ever.

I say that because despite what it feels like? All that content static you’re seeing is a good thing.

In this age of serious excess digital noise, readers, customers, and raving-fans-in-waiting are trying to wade through the racket of countless blog posts, emails, free offers, and programs, and find people who are giving value to them.

That means if you’re sharing value consistently? They’re going to find you.

The way to get found is to really come from a place of your brand personality and understanding your audience along the way.

Here’s the hard part though: That doesn’t happen overnight. You have to show up.

Read More
Share
Add a comment No Comments