What is marketing?
Well, what comes to mind almost immediately is the process that goes into selling a product or service. Whether you decide to run an ad on Facebook to learning more about your company’s competitors, all of this and more is a part of marketing.
But did you know there’s four main types?
Called content, partnership, event, and digital marketing, everything you thought of marketing falls in either one of these categories.
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Build your brand and your business, with all of
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There once was a quote by Robert Kiyosaki, author of Rich Dad Poor Dad, that goes like this: “Your mentors in life are important, so choose them wisely.”
Oprah Winfrey even has something to say about mentorship as well:
“A mentor is someone who allows you to see the hope inside yourself. A mentor is someone who allows you to know that no matter how dark the night, in the morning joy will come. A mentor is someone who allows you to see the higher part of yourself when sometimes it becomes hidden to your own view.”
Even Mark Zuckerberg, creator of social media platform Facebook, was mentored by none other than the late Steve Jobs. Heck, even Steve had a mentor: Mark Markkula (he was one of Apple’s earliest investors).
If you’re in any of my Facebook groups, you may already know how many times I tell everyone how important it is to have a mentor. Mentors help promising people become the very best in three ways.
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Build your brand and your business, with all of
the fun and none of the fluff.
I was the little girl from a small plantation town on a tropical island who wanted it all.
When I was in 2nd grade and all of the rest of the kids said they wanted to be a doctor, firefighter or teacher, I declared I wanted to be the General Counsel (head attorney) for Coca-Cola International – because they were the highest paid person and I could travel the world. Sister Aurora at St. Michael School was not amused.
In 4th grade my favorite movie/musical was doing a national search for Annie to star on Broadway. I made it to the rounds right before New York (me, a girl from a humble town in Hawaii!). Because I didn’t want to miss out on a field trip to the beach, I chose not to go. Ah, the easy decisions kids make, right?
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Build your brand and your business, with all of
the fun and none of the fluff.
Have you ever wondered why the best remained the best in their field? Or how some businesses continue to thrive and others fall apart?
It’s called investing.
No, I don’t mean the kind found on Wall Street – although it’s a good idea. The kind of investment is the human kind. Better known as self-growth, it’s incredibly important to take some time to make time for yourself to grow.
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Build your brand and your business, with all of
the fun and none of the fluff.
When people are asked what makes a successful person, successful, most believe that there’s it’s consisted of all work and absolutely no play. You can even say that the entrepreneur has the typical stereotype of a nerdy looking person sitting behind their desk, typing away while everyone else is having their time in the sun.
Most of that is true, though.
Being a business owner is not a job for the faint of heart. Not only are you constantly working on your business, you’re also learning about it, too, whether it’s the latest in the social media universe to networking with others in your industry. Cardinal J. Gibbons sums up the busy life of an entrepreneur nicely: “There are no office hours for leaders.”
Let’s face it. You are a leader, and it’s not because of your company. You’re also a leader of your life.
Having been in the business for several years now, I know what it’s like to have to be a leader of both work and life. Being a mother, a wife, as well as a business woman, you can imagine how hectic it can be. Yet despite all of this, I can say that I’m successful in all parts of my life and you can be, too.
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Build your brand and your business, with all of
the fun and none of the fluff.
The second mega myth about entrepreneurship is freedom. Freedom, in this case, is a definition YOU make, not necessarily the lifestyle most people seem to think it is. You can see it plastered all over Instagram, making it easy to believe that freedom is about no work and all play. For example, as many of you know, I live in the beautiful state of Hawaii. I literally have beaches right down the street from me, but guess what I’ve been doing? I’m in my home office keeping up the hustle since the early morning, wearing what I want while being able to provide a steady stream of income for my family, not just from me, but also for my man who happens to work alongside me. Furthermore, as a parent, I have that freedom to be able to raise my children as well as spend more time with them. That, my friends, is what the real concept of freedom is and should be all about. Now, that doesn’t mean I can’t enjoy myself while I’m working, however. There are times where I’ve Periscoped with you from some of Hawaii’s beautiful beaches, but get this: I chose to be there.
Creating a business is hard work. It’s definitely a lot easier to simply pick up a regular 9-to-5 because let’s face it, having a job means that you’re able to provide for yourself a financial and mental stability than building a business from the ground up.
But why are more than 70% of Americans are unhappy with their jobs despite these perks?
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Build your brand and your business, with all of
the fun and none of the fluff.
