Must Have Domain Names for Your Brand (Part 1)
Happy Thanksgiving Week, everyone!
I am grateful for a lot of things this week, but I am most grateful for you. This month I’ve been sharing a lot about building your brand and what those components look like. In all of my serving, whether it’s the Daily Slay livestreams in the Paid To Be You Posse, or the group Q&A calls with my Master Brand students, or even the massive breakthroughs that are happening in Momentum ‘17, my goal is to provide value. To serve. And it’s because I’m committed to your results.
See, what most people fail to realize is that the majority of people in the entrepreneurship game are going to fail. While it’s a #ouch, that’s the truth. Take it from someone who’s been in the marketing game for over 18 years. A lot of people quit or lose out because they’ve invested in the wrong things. My goal, my brand, is to help you avoid that.
So today we’re going to talk about one of the most commonly used parts of an online business – your domain name.
Let’s start from the top. When it comes to launching a website or product page for your business, there’s a common misconception that all you need is to do is get a site set up and everyone will come. As my Master Brand students hear me say often, The Field of Dreams is a movie. It’s not, “If you build it, they will come.” (In fact, if it were that simple, I’d be a quadrillionaire by now.) Announcing or sharing your website will not automatically attract loads of people. It takes more than that – you have to actually draw people to you. Part of how you do that is with your Domain Name, that www.InsertYourNameHere.com url. Over the next two weeks, I’m going to share with you the “must have” domain names for your brand.
The first domain name that you must have is definitely your name. In fact, if you don’t own your name and you’ve been sitting on the fence about it, can you please go buy it right now? If you’re wondering where I purchase my domains, I use namecheap.com. They’re not an affiliate, but I personally love them because their domains are generally less expensive (plus you can avoid all those irritating pop-ups and upsells that goDaddy has).
So step one, go ahead and buy your name. Now, if your name is gone, you can buy the “.me” extension instead. For example, if jenniferkem.com wasn’t available, I would buy jenniferkem.me, because generally speaking, “.me” is an extension for a personal site, or you can of course use it for something fancy like “itsgoodtobe.me”. Again, if you don’t already own the domain to your name, buy it. Don’t get hung up on it, even if you’re not ready to build your website. It doesn’t matter. You need to secure it anyways ’cause that’s your name and you want to make sure you own it.
We’ll be continuing this conversation next week, but in the meantime, I hope you’ve joined us for Momentum ‘17, and are building your brand alongside my team and I in this free 8-week challenge. Enjoy your holiday weekend coming up, and I’ll see you all in the Paid to Be You Posse!
3 Comments
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I am so stuck here! My name is SO common, so it’s taken of course… what is the most professional way to use your name dot com when it isn’t available? Would you add your middle name spelled out? (my initial is also taken)
How about JeniferPhillipsOnline.com?
Thank You Toby for taking the time to respond with your insight! That’s a GOOD one!