Weekly-ish Wisdom from Jennifer Kem

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4 Types of Live Events and Why You Should be Using Them to Grow Your Business

4 Types of Live Events and Why You Should be Using Them to Grow Your Business.001

Have you ever logged onto Facebook and be bombarded with ads on upcoming webinars or people using Facebook Live to promote certain things?

I know I have.

Being a business owner myself, I have my own fair share of ads running across social media, too, and all for a good reason: to reach potential customers.

With the world growing more interconnected thanks to technology, businesses have to take it up a notch if they want to reach more people.

Doing it old-school doesn’t really cut it anymore after all.

It doesn’t matter if you’re running a fast food joint or a beauty parlor, you need to have an active online presence to grow your customer base.

So, you might be asking, “Jen, how on earth can I do this? I’m not sure where to start.”

No worries- I’m going to tell you the FOUR different types of live events that are available and how you can use them right away.

Let’s get started with Live event number 1: Workshops

Out of the four, workshops tend to be the most affordable out of the four. Sometimes, they’re even free.

But don’t get me wrong, workshops are still really important because of how hands-on it is, and some people prefer “doing” the work rather than listen to it.

For example, some craft stores hold weekly or monthly workshops on knitting or painting, just to name a few.

If you plan on starting a workshop, here are some things to consider:

-What kind of product do your participants to make?
-Depending on the cost of materials, will your workshop be free or not?

Live event number 2: Seminars

As you may know by now, seminars are the opposites of workshops with the way things are run. To break it down, you will be presenting your ideas to your listeners, and that’s really all to it.

With it being so traditional (think of your school days), it doesn’t provide participants with projects they can work on, but information instead.

Live event number 3: Conferences

Conferences are one step up higher than a seminar because these traits:

-It lasts longer, time-wise
-It’s more expensive

-It’s usually accompanied with dining facilities
-There tend to be more speakers

With this in mind, you may be thinking, “Conferences sound way better than seminars, Jen!”

Well, they do.

But here’s the thing: starting a conference takes a lot of time and money to get started. So, if you’re a small business, I recommend a seminar or a workshop before giving a conference a shot.

Not only will you save time, you’ll save money. Time is money, right?

Live event number 4: Incentives

This might be one you’ve never heard of, but incentives are a mixture between the hand-on part of a workshop and the educational benefits from a seminar. Because of this, incentives rank the highest when it comes to pricing, but you get the best of both worlds, so to speak.

The speakers at these events tend to be the very top of their respective industries and not only will participants get to learn all the latest information, they’ll be able to “work” on their own projects with the mentors’ guidance.

If you’ve figured out that it’ll be like the conference in terms of time and money, you’re spot on. One of the cool perks is that it can come with free softwares and programs listeners get to use before anyone else.

Incentives take a lot of work, but they do provide customers with top-tier information fresh off the oven.

Now that you know the four types of live events, which one will you choose and why?

Add a comment 2 Comments


  1. Marion Lynn Connell

    I think I will start with the Seminar. As a Health and Wellness Life Coach there isn’t much work I can have clients doing for a workshop. Perhaps as I get more proficient at public speaking I can move up to Conferences. It won’t be right away because I’m still working on just doing a free talk. Getting up in front of people has always been hard for me (actually just standing amongst strangers is uncomfortable). The only time I was ever comfortable on stage was back in high school, when my modern dance class performed.

  2. Charmaine Fuller

    Looking to host my own live events in the fall, starting with workshops. Would like for them to be low cost or free initially because they will be in my home or at the home of another mom friend and their friends. Don’t really want to invest in renting a space until I know the idea works 🙂