How Giving Value Helps You to Receive in Your Brand
Do you know why many business owners tend to post motivational quotes and pictures? It’s to encourage their believers to not only believe in them, but to believe in themselves, too. Make it your moral obligation to inspire and transform people, and you can bet that you’ll see results.
But to do that, you have to be willing to put yourself out there. You need to reach out and tell your tribe what you do to be successful. For example, one of the things I do is to repeat concepts and you can best believe that I share this with my group of followers. Why? Because I know it’ll work for them like it has worked for me.
If you’ve been following my blogs, you’ll know we’ve been discussing tips on building relationships, and creating irresistible marketing that gives your audience value (if you’ve missed it, you can catch the post here). Once you’re giving value consistently, then you can invite them to work with your brand.
Most of the time, your followers aren’t going to know what to do or what steps they’ll need to make in order to get ahead, and that’s where you can start making sales. But remember – if all you’re doing is throwing up ways to buy stuff from you all the time, people are going to be appalled by your brand. You might get a few sales here and there, but you won’t get a ton of sales. If you want to be able to make consistent sales, then 1) build a relationship, 2) prove that you’re a master at what you do, 3) then invite them to work with you.
P.S. Happy Valentine’s Day! It might sound cheesy but I’m glad to have you all as my Business Sweethearts. In celebration of the holiday I have a special gift for you that will help boost your list. It’s a short guide with tips on how to get your great content opened and viewed. Download your free copy of, “5 Story-Driven Headlines Formulas” here. Once registered you can find my gift to you (along with 30 others from marketing experts) under the Boosting Subscriptions category.
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