Weekly-ish Wisdom from Jennifer Kem

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3 Steps to Improve Your Business

3 Steps to Improve Your Business

Do you know what makes an entrepreneur stand out from a sea of others?

No, it’s not who makes the most money or who has the latest technology (although they’re pretty important, too).

It’s about learning and relearning all over again.

It’s a well-known fact that the majority of businesses who fail to learn are the first to fail. Whether it’s product knowledge or the changing shift in where people like to shop, if you don’t learn about what your customers like or dislike, then your business might be heading towards some stormy seas ahead.

So, while it is important to be ahead in what’s going on nowadays, this doesn’t mean you have to have it all figured out.

No one is born knowing exactly what they have to do right away.

I mean, how many times did you change your answer to the ‘what-do-you-want-to-be-when-you-grow-up’ question?

I know I did.

So, how can you apply this to your business? Here are three steps you can start doing right now.

  1.  Choose Your Customers

Whether you have a huge amount or you’re just starting off, select a few of your customers.

They can be your closest friends to a new customer- just don’t forget to select a small group for your service or product.

  1.  Learn from your customers

It’s highly crucial you observe what they’re doing, and I don’t mean this in a super sneaky way thanks to services like Google … that helps you see what they’re clicking on or how much time they’re spending on your site.

Some other ways include:

  • Filling out a survey/questionnaire
  • Asking them personally
  • Having them leave reviews

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  1.  Revise if necessary

Once you finished step 2, you now have a better idea of what your ideal customer is interested in. As a result, you may need to remove, add, or revise certain things.

By doing this constantly, you’ll be able to successfully predict what your customers are looking for, thus creating more sales.

While it is the hardest step out of the three, you’ll definitely reap the benefits. Being an entrepreneur for many years, I’ve had to revise often to come up with the guides and courses I use today.

As they say, good things come to those who wait.

What will you do with your waiting time?

If you’re looking for more guidance on what to do next in your business I invite you to join me along with some other business superstars next month in Austin, TX for the first ever Seen, Heard, Paid Live event. You’ll get access to over 27 actionable workshops dedicated to helping you step up your visibility, share-ability, and profitability. Plus I’ve partnered up with Stu McLaren from World Teacher Aid 100% of the proceeds from each general admission ticket will be going towards the organization. Ready to make an impact on the future of your business, on the lives of your customers, and the planet? You can RSVP for your ticket here.

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