What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the βgram or when youβre running a Facebook ad can tell a visitor what kind of person you are and if […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Do you know what your brand archetype is? (and no, itβs not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as βa genre you assign to your brand, based upon symbolismβ aka energy patterns that […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Whether you’ve been in the biz for a long time or if you just started, the reality about building a brand, especially if youβre trying to do it on the side or as full-time business owner and entrepreneur rising into that CEO level, is that it always isnβt so glamorous. Don’t let the pretty photos […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
There are many brands out in the world today, and all of them have the same goals: to make money and to stay relevant. But what makes a brand different than a master brand? While there are many ways to go about it, I like to think there are four key points. 1. Getting Started […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
I recently wrapped a 31-day sprint in Seth Godinβs altMBA program. I did it because I wanted to test my momentum muscles and I wanted to see if I could still βkeep upβ with the launching of new ideas.
I got so much more.
One of the concepts we tested was how we dealt with being willing to approach sales. Most of us donβt like the idea of selling. We avoid, whine, make excuses and then wonder, how come Iβm not making it in this business game?
If youβre not selling, youβre not in business.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
