Weekly-ish Wisdom from Jennifer Kem

The Blog

If You Want the Perfect Client, You Have to Tell Them Who They Are

If You Want the Perfect Client, You Have to Tell Them Who They Are

The whole β€œEveryone can benefit from my products and services” thing makes me SMH.

You’re not Apple or Coca-Cola or Google. Β I’m assuming, since you’re here, you don’t want to be, you want to be uniquely you and get the right people over to you. Β And you probably don’t have their multi-million dollar advertising budgets to throw at the masses either (if you do I’m really happy you’re reading my blog, let’s definitely do dinner. Β 5-star. Β On your Amex Black Card).

All kidding aside, this is serious stuff because it’s one of the BIGGEST reasons you may not making the money your brand should be making.

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Your Brand is not a One-Night Stand.

Your Brand is not a One-Night Stand.

I’m a sucker for good design. I love pretty packaging. I adore glossy magazine covers. I obsess over every little design element right here in my online home (ask my team). I also like graphics that grip my attention. And not just because Branding is my jam. It’s because I’m subjected to images all the time, just like you.

And, no offense talented graphic artists (my beau is one of the best ones in the game, so I have mad love for designers):

As alluring as the epic photos, cool vector images and animated .gifs on your blog and social media posts are…visuals cannot stand alone in making an impact on your ideal clients.

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