The whole “Everyone can benefit from my products and services” thing makes me SMH.
You’re not Apple or Coca-Cola or Google. I’m assuming, since you’re here, you don’t want to be, you want to be uniquely you and get the right people over to you. And you probably don’t have their multi-million dollar advertising budgets to throw at the masses either (if you do I’m really happy you’re reading my blog, let’s definitely do dinner. 5-star. On your Amex Black Card).
All kidding aside, this is serious stuff because it’s one of the BIGGEST reasons you may not making the money your brand should be making.Read More
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