As an entrepreneur, you either go in all the way or none at all. We’re nearing some very important holidays, and it can be easy to ‘forget’ about your biz when you’re getting the house ready for the relatives that are coming over or vice versa. While it is definitely important to spend some time […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Want to know how brands, both big and small, get SEEN, HEARD, and eventually get PAID? They all use L1’s, L2’s, and L3’s. I’ve seen a ton of brands head straight for the home run while ignoring the first, second, and third base. Like baseball, that’s breaking the rules; you have to run to all […]
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Build your brand and your business, with all of
the fun and none of the fluff.
The last couple of weeks, I’ve been going over brand archetypes. If you haven’t already, be sure to click here, here, and here to read more about it- I wouldn’t want you to miss out on anything. 🙂 Last week, I went over the three trustee archetypes: Sage, Hero, and Creator. Now, I’m going to […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Are you ready to dive into more archetypes? If you don’t know what they are, be sure to check out this post and this one before we get started. 🙂 Just to review, there are four main archetype categories: principal, trustee, upholder, and promoter. At this point, I’ve already gone over the principal and promoter […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the ‘gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if […]
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Build your brand and your business, with all of
the fun and none of the fluff.