Weekly-ish Wisdom from Jennifer Kem

The Blog

5 Ways Competition Helps Your Business

For people like you and me, competition is a normal part of life. As entrepreneurs and business owners, we often have to examine and look out for new rivals in order to keep business running. But sometimes, we all have those days where we feel beat down because you feel like they have everything and […]

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10 Ways to Find Your Marketing Momentum (Pt. 2)

10 Ways to Find Your Marketing Momentum (Pt. 2)

β€œAction activates the dream.”
-Jennifer Kem

Jumping straight into the rest of our superstar list…

6. Live in your genius.
Find β€œThe Thing”. Y’know, The Thing you do SO well, SO beautifully, and SO naturally, it makes you shine like a light among your peers. Don’t be shy. Stop trying to censor yourself or be someone else.Β (Hint: Authenticity breeds Momentum)
What are you absolutely the best at? What do you love to do most? How does it make you feel? When you arrive at these answers, live in it. Don’t sell yourself (or your audience) short.

7. Understanding + empathy are the best marketing tactics out there.
To gain any momentum in your marketing, your audience needs to care. And it is your job to give them a reason to care.Β It’s more than sending out messages, emails, newsletters, or posts. (Because you never know where those are going to land.)Β You have to define exactly why they should choose you, and why you should choose them. The more you immerse yourself in who your audience truly is, the more powerful your work becomes.

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Building a Desired Brand Fingerprint

Your brand is not “what you see is what you get.”

It’s “what they see is what you get.”

Ultimately, your brand is a combination of what people think of when they envision your business and the message that you want to convey.

There are two basic questions that you can ask yourself to begin to determine what your brand is all about. The answers aren’t always obvious, and it’s easy to overthink this; however, the prompts I give you below will give you a starting point.

These two prompts are critical to building a brand that not only gets seen and heard, but gets people to purchase your products, programs, services, books etc.

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Tension: Your Business BFF

Tension: Your Business BFF

I recently wrapped a 31-day sprint in Seth Godin’s altMBA program. I did it because I wanted to test my momentum muscles and I wanted to see if I could still β€œkeep up” with the launching of new ideas.

I got so much more.

One of the concepts we tested was how we dealt with being willing to approach sales. Most of us don’t like the idea of selling. We avoid, whine, make excuses and then wonder, how come I’m not making it in this business game?

If you’re not selling, you’re not in business.

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If You Want the Perfect Client, You Have to Tell Them Who They Are

If You Want the Perfect Client, You Have to Tell Them Who They Are

The whole β€œEveryone can benefit from my products and services” thing makes me SMH.

You’re not Apple or Coca-Cola or Google. Β I’m assuming, since you’re here, you don’t want to be, you want to be uniquely you and get the right people over to you. Β And you probably don’t have their multi-million dollar advertising budgets to throw at the masses either (if you do I’m really happy you’re reading my blog, let’s definitely do dinner. Β 5-star. Β On your Amex Black Card).

All kidding aside, this is serious stuff because it’s one of the BIGGEST reasons you may not making the money your brand should be making.

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