Weekly-ish Wisdom from Jennifer Kem

The Blog

Your Brand is not a One-Night Stand.

Your Brand is not a One-Night Stand.

I’m a sucker for good design. I love pretty packaging. I adore glossy magazine covers. I obsess over every little design element right here in my online home (ask my team). I also like graphics that grip my attention. And not just because Branding is my jam. It’s because I’m subjected to images all the time, just like you.

And, no offense talented graphic artists (my beau is one of the best ones in the game, so I have mad love for designers):

As alluring as the epic photos, cool vector images and animated .gifs on your blog and social media posts are…visuals cannot stand alone in making an impact on your ideal clients.

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