Do you know what your brand archetype is? (and no, it’s not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as “a genre you assign to your brand, based upon symbolism” aka energy patterns that […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Do you ever look at businesses (and I don’t mean that in a literal sense)? For most of my life, I stared at commercial after commercial of successful brands like Coca Cola and wondered how they were able to keep their business running for many years. I eventually figured it out after working as a […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What do the words ‘Once upon a time‘ or ‘there was once was‘ have in common? They’re what I like to call, words of attraction because of their power to draw the reader (aka you) in. Whether it’s JK Rowling to your favorite writers on Wattpad, they all understand the power of the pen. After […]
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Build your brand and your business, with all of
the fun and none of the fluff.
There are many brands out in the world today, and all of them have the same goals: to make money and to stay relevant. But what makes a brand different than a master brand? While there are many ways to go about it, I like to think there are four key points. 1. Getting Started […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Last week, we went over part one of identifying your ideal client. If you haven’t read it already, click here to get started. Whether you’ve been a long-time entrepreneur or not, there are certain platforms you need for a business to grow, especially since everyone has access to the internet or owns electronics like a […]
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Build your brand and your business, with all of
the fun and none of the fluff.
