What does building a brand look like to you? For the most part, I’d hear answers like aesthetics, building networks, and creating a product or service, just to name a few. But here’s the problem: what happens when your client isn’t who you think they’d be? You see, all those things I’ve mentioned earlier will […]
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Build your brand and your business, with all of
the fun and none of the fluff.
For people like you and me, competition is a normal part of life. As entrepreneurs and business owners, we often have to examine and look out for new rivals in order to keep business running. But sometimes, we all have those days where we feel beat down because you feel like they have everything and […]
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Build your brand and your business, with all of
the fun and none of the fluff.
“Action activates the dream.”
-Jennifer Kem
Jumping straight into the rest of our superstar list…
6. Live in your genius.
Find “The Thing”. Y’know, The Thing you do SO well, SO beautifully, and SO naturally, it makes you shine like a light among your peers. Don’t be shy. Stop trying to censor yourself or be someone else. (Hint: Authenticity breeds Momentum)
What are you absolutely the best at? What do you love to do most? How does it make you feel? When you arrive at these answers, live in it. Don’t sell yourself (or your audience) short.
7. Understanding + empathy are the best marketing tactics out there.
To gain any momentum in your marketing, your audience needs to care. And it is your job to give them a reason to care. It’s more than sending out messages, emails, newsletters, or posts. (Because you never know where those are going to land.) You have to define exactly why they should choose you, and why you should choose them. The more you immerse yourself in who your audience truly is, the more powerful your work becomes.
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Build your brand and your business, with all of
the fun and none of the fluff.
Your brand is not “what you see is what you get.”
It’s “what they see is what you get.”
Ultimately, your brand is a combination of what people think of when they envision your business and the message that you want to convey.
There are two basic questions that you can ask yourself to begin to determine what your brand is all about. The answers aren’t always obvious, and it’s easy to overthink this; however, the prompts I give you below will give you a starting point.
These two prompts are critical to building a brand that not only gets seen and heard, but gets people to purchase your products, programs, services, books etc.
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Build your brand and your business, with all of
the fun and none of the fluff.
When I hear from my clients who are experiencing a “dip” in new customers or are not making their income goals – in those moments of obstacle or difficulty I ask “are you listening to your market, to the voice of your customer?”
The answer is always with your customer.
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Build your brand and your business, with all of
the fun and none of the fluff.
