Weekly-ish Wisdom from Jennifer Kem

The Blog

My 3-Part Framework to 10x-ing Your Audience

My 3-Part Framework to 10x-ing Your Audience

Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:

O.P.P.

These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:

Those 3 letters are: Organic, Paid, and Partner traffic.

However, before you get into that, I want to be clear what I mean when I say “lead generation”…

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Three Ways to Keep Your Business Running When You Aren’t

Three Ways to Keep Your Business Running When You Aren’t

As an entrepreneur, you either go in all the way or none at all. We’re nearing some very important holidays, and it can be easy to ‘forget’ about your biz when you’re getting the house ready for the relatives that are coming over or vice versa. While it is definitely important to spend some time […]

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Marketing Tips I Learned from my Dentist

Marketing Tips I Learned from my Dentist

In over the 18+ years I’ve been helping people get seen, heard, and paid, I gotta say, dentists are by far some of the best marketers in the world. Believe me, it’s not because I know a few of them personally. 😉 Ever since I was little, my mom was one of those moms that […]

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Here’s Why It’s Okay to be a Vulnerable Entrepreneur

Today, I want to ask you an important question. How are you? Okay, maybe I should rephrase that: How are you when the going gets tough? The reason why I’m asking you this question is because it’s very easy to say things are doing well when, well, everything’s going great. Maybe you were able to […]

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Here’s How L1’s, L2’s, and L3’s Will Boost Your Business

Want to know how brands, both big and small, get SEEN, HEARD, and eventually get PAID? They all use L1’s, L2’s, and L3’s. I’ve seen a ton of brands head straight for the home run while ignoring the first, second, and third base. Like baseball, that’s breaking the rules; you have to run to all […]

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