Weekly-ish Wisdom from Jennifer Kem

The Blog

What Brand Archetypes Are and How They’re Important for Business

What Brand Archetypes Are and How They’re Important for Business

Do you know what your brand archetype is? (and no, it’s not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as β€œa genre you assign to your brand, based upon symbolism” aka energy patterns that […]

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The Three W’s Your Business Needs to Answer to be Successful

The Three W’s Your Business Needs to Answer to be Successful

Do you ever look at businesses (and I don’t mean that in a literal sense)? For most of my life, I stared at commercial after commercial of successful brands like Coca Cola and wondered how they were able to keep their business running for many years. I eventually figured it out after working as a […]

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What Does it Take to Build a Master Brand?

What Does it Take to Build a Master Brand?

There are many brands out in the world today, and all of them have the same goals: to make money and to stay relevant. But what makes a brand different than a master brand? While there are many ways to go about it, I like to think there are four key points. 1. Getting Started […]

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5 Ways Competition Helps Your Business

For people like you and me, competition is a normal part of life. As entrepreneurs and business owners, we often have to examine and look out for new rivals in order to keep business running. But sometimes, we all have those days where we feel beat down because you feel like they have everything and […]

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a merry message, from my family to you and yours.

Only 2 days until Christmas and this is the first year I’m wayyyy behind in my shopping.Β  The stores will be getting access to my open wallet tomorrow… Instead of my regularly-scheduled Jen Don’t Lie video, my daughters and I were hanging out in our living room, singing tunes from the new Bieber album (I […]

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