The last couple of weeks, Iβve been going over brand archetypes. If you havenβt already, be sure to click here, here, and here to read more about it- I wouldnβt want you to miss out on anything. π Last week, I went over the three trustee archetypes: Sage, Hero, and Creator. Now, Iβm going to […]
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Build your brand and your business, with all of
the fun and none of the fluff.
The last couple weeks Iβve been blogging about the importance of knowing your brand archetype as well as how I use my own archetypes (Ruler, Explorer, and Lover) in all of my businesses and programs. This time, weβre going to dive into three more: Alchemist, Provocateur, and Maverick. What is an Alchemist? According to my […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the βgram or when youβre running a Facebook ad can tell a visitor what kind of person you are and if […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Do you know what your brand archetype is? (and no, itβs not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as βa genre you assign to your brand, based upon symbolismβ aka energy patterns that […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Whether you’ve been in the biz for a long time or if you just started, the reality about building a brand, especially if youβre trying to do it on the side or as full-time business owner and entrepreneur rising into that CEO level, is that it always isnβt so glamorous. Don’t let the pretty photos […]
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Build your brand and your business, with all of
the fun and none of the fluff.
