Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:
O.P.P.
These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:
Those 3 letters are: Organic, Paid, and Partner traffic.
However, before you get into that, I want to be clear what I mean when I say “lead generation”…
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Build your brand and your business, with all of
the fun and none of the fluff.
As an entrepreneur, you either go in all the way or none at all. We’re nearing some very important holidays, and it can be easy to ‘forget’ about your biz when you’re getting the house ready for the relatives that are coming over or vice versa. While it is definitely important to spend some time […]
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Build your brand and your business, with all of
the fun and none of the fluff.
In over the 18+ years I’ve been helping people get seen, heard, and paid, I gotta say, dentists are by far some of the best marketers in the world. Believe me, it’s not because I know a few of them personally. 😉 Ever since I was little, my mom was one of those moms that […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Want to know how brands, both big and small, get SEEN, HEARD, and eventually get PAID? They all use L1’s, L2’s, and L3’s. I’ve seen a ton of brands head straight for the home run while ignoring the first, second, and third base. Like baseball, that’s breaking the rules; you have to run to all […]
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Build your brand and your business, with all of
the fun and none of the fluff.
The last couple of weeks, I’ve been going over brand archetypes. If you haven’t already, be sure to click here, here, and here to read more about it- I wouldn’t want you to miss out on anything. 🙂 Last week, I went over the three trustee archetypes: Sage, Hero, and Creator. Now, I’m going to […]
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Build your brand and your business, with all of
the fun and none of the fluff.
