Weekly-ish Wisdom from Jennifer Kem

The Blog

How I Defined my Brand Language using Brand Archetypes

What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the β€˜gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if […]

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The Three W’s Your Business Needs to Answer to be Successful

The Three W’s Your Business Needs to Answer to be Successful

Do you ever look at businesses (and I don’t mean that in a literal sense)? For most of my life, I stared at commercial after commercial of successful brands like Coca Cola and wondered how they were able to keep their business running for many years. I eventually figured it out after working as a […]

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Why You Need to Fire Yourself

Why You Need to Fire Yourself

Whether you’ve been in the biz for a long time or if you just started, the reality about building a brand, especially if you’re trying to do it on the side or as full-time business owner and entrepreneur rising into that CEO level, is that it always isn’t so glamorous. Don’t let the pretty photos […]

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3 Reasons Why You Need Copywriting in Your Business

3 Reasons Why You Need Copywriting in Your Business

What do the words ‘Once upon a time‘ or ‘there was once was‘ have in common? They’re what I like to call, words of attraction because of their power to draw the reader (aka you) in. Whether it’s JK Rowling to your favorite writers on Wattpad, they all understand the power of the pen. After […]

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why fear is exciting, especially when it comes to your dreams.

We all have fear. It’s usually the number one reason that people don’t move forward in the pursuit of their fabu dreams. I’m no exception.Β  Fear has held me back on things I really, really wanted, just like the rest of the dreaming world. I get asked a lot how I deal with it.Β  How […]

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