Weekly-ish Wisdom from Jennifer Kem

The Blog

Brand Archetypes 101: Sage, Hero, and Creator Explained

Brand Archetypes 101: Sage, Hero, and Creator Explained

Are you ready to dive into more archetypes? If you don’t know what they are, be sure to check out this post and this one before we get started. πŸ™‚ Just to review, there are four main archetype categories: principal, trustee, upholder, and promoter. At this point, I’ve already gone over the principal and promoter […]

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Brand Archetypes 101: Alchemists, Provocateur, and Mavericks Explained

Brand Archetypes 101: Alchemists, Provocateur, and Mavericks Explained

The last couple weeks I’ve been blogging about the importance of knowing your brand archetype as well as how I use my own archetypes (Ruler, Explorer, and Lover) in all of my businesses and programs. This time, we’re going to dive into three more: Alchemist, Provocateur, and Maverick. What is an Alchemist? According to my […]

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How I Defined my Brand Language using Brand Archetypes

What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the β€˜gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if […]

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What Brand Archetypes Are and How They’re Important for Business

What Brand Archetypes Are and How They’re Important for Business

Do you know what your brand archetype is? (and no, it’s not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as β€œa genre you assign to your brand, based upon symbolism” aka energy patterns that […]

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The Three W’s Your Business Needs to Answer to be Successful

The Three W’s Your Business Needs to Answer to be Successful

Do you ever look at businesses (and I don’t mean that in a literal sense)? For most of my life, I stared at commercial after commercial of successful brands like Coca Cola and wondered how they were able to keep their business running for many years. I eventually figured it out after working as a […]

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