As an entrepreneur, you either go in all the way or none at all. Weβre nearing some very important holidays, and it can be easy to βforgetβ about your biz when youβre getting the house ready for the relatives that are coming over or vice versa. While it is definitely important to spend some time […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Today, I want to ask you an important question. How are you? Okay, maybe I should rephrase that: How are you when the going gets tough? The reason why Iβm asking you this question is because itβs very easy to say things are doing well when, well, everythingβs going great. Maybe you were able to […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Want to know how brands, both big and small, get SEEN, HEARD, and eventually get PAID? They all use L1βs, L2βs, and L3βs. Iβve seen a ton of brands head straight for the home run while ignoring the first, second, and third base. Like baseball, thatβs breaking the rules; you have to run to all […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Are you ready to dive into more archetypes? If you donβt know what they are, be sure to check out this post and this one before we get started. π Just to review, there are four main archetype categories: principal, trustee, upholder, and promoter. At this point, Iβve already gone over the principal and promoter […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Do you know what your brand archetype is? (and no, itβs not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as βa genre you assign to your brand, based upon symbolismβ aka energy patterns that […]
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Build your brand and your business, with all of
the fun and none of the fluff.
