Weekly-ish Wisdom from Jennifer Kem

The Blog

Here’s Why It’s Okay to be a Vulnerable Entrepreneur

Today, I want to ask you an important question. How are you? Okay, maybe I should rephrase that: How are you when the going gets tough? The reason why I’m asking you this question is because it’s very easy to say things are doing well when, well, everything’s going great. Maybe you were able to […]

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Brand Archetypes 101: Sage, Hero, and Creator Explained

Brand Archetypes 101: Sage, Hero, and Creator Explained

Are you ready to dive into more archetypes? If you don’t know what they are, be sure to check out this post and this one before we get started. πŸ™‚ Just to review, there are four main archetype categories: principal, trustee, upholder, and promoter. At this point, I’ve already gone over the principal and promoter […]

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How I Defined my Brand Language using Brand Archetypes

What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the β€˜gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if […]

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How to Turn Your Stuff into a “Forever-Brand’

How to Turn Your Stuff into a “Forever-Brand’

I am a devotee and snob about strategy, yes this is true.Β  It’s because I know that businesses that have solid strategies are buildingΒ scalable Forever-Brands, and will bring the world value now and still be around next year and the year after…(even if you end up looking different in a few years, that’s good – strategy requires you to evolve).

Before I get into more detail here, a heads up:Β Β if you’re not in your business for the long haul, then this blog post isn’t for you.Β 

If you are, then fabulous.Β  Keep reading.

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My Business Trick for Shifting “Bright Shiny Object” Syndrome

You’re eager to get this party…monetized.Β  Right?

However, you’re sometimes tripped up by the Achilles Heel that plagues many of us doing this entrepreneurship thing:Β Β Β the bright, shiny object.Β (Oh it’s so pretty)

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