Weekly-ish Wisdom from Jennifer Kem

The Blog

Hereโ€™s Why Itโ€™s Okay to be a Vulnerable Entrepreneur

Today, I want to ask you an important question. How are you? Okay, maybe I should rephrase that: How are you when the going gets tough? The reason why Iโ€™m asking you this question is because itโ€™s very easy to say things are doing well when, well, everythingโ€™s going great. Maybe you were able to […]

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Brand Archetypes 101: Sage, Hero, and Creator Explained

Brand Archetypes 101: Sage, Hero, and Creator Explained

Are you ready to dive into more archetypes? If you donโ€™t know what they are, be sure to check out this post and this one before we get started. ๐Ÿ™‚ Just to review, there are four main archetype categories: principal, trustee, upholder, and promoter. At this point, Iโ€™ve already gone over the principal and promoter […]

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How I Defined my Brand Language using Brand Archetypes

What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the โ€˜gram or when youโ€™re running a Facebook ad can tell a visitor what kind of person you are and if […]

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How to Turn Your Stuff into a “Forever-Brand’

How to Turn Your Stuff into a “Forever-Brand’

I am a devotee and snob about strategy, yes this is true.ย  Itโ€™s because I know that businesses that have solid strategies are buildingย scalable Forever-Brands, and will bring the world value now and still be around next year and the year afterโ€ฆ(even if you end up looking different in a few years, thatโ€™s good โ€“ strategy requires you to evolve).

Before I get into more detail here, a heads up:ย ย if youโ€™re not in your business for the long haul, then this blog post isnโ€™t for you.ย 

If you are, then fabulous.ย  Keep reading.

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My Business Trick for Shifting “Bright Shiny Object” Syndrome

Youโ€™re eager to get this partyโ€ฆmonetized.ย  Right?

However, youโ€™re sometimes tripped up by the Achilles Heel that plagues many of us doing this entrepreneurship thing:ย ย ย the bright, shiny object.ย (Oh it’s so pretty)

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