What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the βgram or when youβre running a Facebook ad can tell a visitor what kind of person you are and if […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Do you know what your brand archetype is? (and no, itβs not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as βa genre you assign to your brand, based upon symbolismβ aka energy patterns that […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Whether you’ve been in the biz for a long time or if you just started, the reality about building a brand, especially if youβre trying to do it on the side or as full-time business owner and entrepreneur rising into that CEO level, is that it always isnβt so glamorous. Don’t let the pretty photos […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
What triggers you? If you ask around, you may already know that the word trigger has a very negative connotation. It’s that’s not really the case. There’s this one book titled The Tipping Point by Malcolm Gladwell. If you haven’t read it, it’s about looking at how various phenomena in society creates a viral brand. […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
In the past couple of weeks, I’ve been sharing with you the definition of your ideal client and five of the best social media platforms to have to connect. Be sure to click here and here before you get started! Wouldn’t want you to miss out on anything. π So, at this point you’ve already […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
