Weekly-ish Wisdom from Jennifer Kem

The Blog

5 Social Media Platforms Your Business Needs

Last week, we went over part one of identifying your ideal client. If you haven’t read it already, click here to get started. Whether you’ve been a long-time entrepreneur or not, there are certain platforms you need for a business to grow, especially since everyone has access to the internet or owns electronics like a […]

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Why Your Ideal Clients Aren’t So Ideal

Why Your Ideal Clients Aren’t So Ideal

What does building a brand look like to you? For the most part, I’d hear answers like aesthetics, building networks, and creating a product or service, just to name a few. But here’s the problem: what happens when your client isn’t who you think they’d be? You see, all those things I’ve mentioned earlier will […]

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5 Ways Competition Helps Your Business

For people like you and me, competition is a normal part of life. As entrepreneurs and business owners, we often have to examine and look out for new rivals in order to keep business running. But sometimes, we all have those days where we feel beat down because you feel like they have everything and […]

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How to Turn Your Stuff into a “Forever-Brand’

How to Turn Your Stuff into a “Forever-Brand’

I am a devotee and snob about strategy, yes this is true.  It’s because I know that businesses that have solid strategies are building scalable Forever-Brands, and will bring the world value now and still be around next year and the year after…(even if you end up looking different in a few years, that’s good – strategy requires you to evolve).

Before I get into more detail here, a heads up:  if you’re not in your business for the long haul, then this blog post isn’t for you. 

If you are, then fabulous.  Keep reading.

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My Business Trick for Shifting “Bright Shiny Object” Syndrome

You’re eager to get this party…monetized.  Right?

However, you’re sometimes tripped up by the Achilles Heel that plagues many of us doing this entrepreneurship thing:   the bright, shiny object(Oh it’s so pretty)

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