Want to know how brands, both big and small, get SEEN, HEARD, and eventually get PAID? They all use L1βs, L2βs, and L3βs. Iβve seen a ton of brands head straight for the home run while ignoring the first, second, and third base. Like baseball, thatβs breaking the rules; you have to run to all […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Are you ready to dive into more archetypes? If you donβt know what they are, be sure to check out this post and this one before we get started. π Just to review, there are four main archetype categories: principal, trustee, upholder, and promoter. At this point, Iβve already gone over the principal and promoter […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the βgram or when youβre running a Facebook ad can tell a visitor what kind of person you are and if […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Whether you’ve been in the biz for a long time or if you just started, the reality about building a brand, especially if youβre trying to do it on the side or as full-time business owner and entrepreneur rising into that CEO level, is that it always isnβt so glamorous. Don’t let the pretty photos […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What do the words ‘Once upon a time‘ or ‘there was once was‘ have in common? They’re what I like to call, words of attraction because of their power to draw the reader (aka you) in. Whether it’s JK Rowling to your favorite writers on Wattpad, they all understand the power of the pen. After […]
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Build your brand and your business, with all of
the fun and none of the fluff.
