Do you know what your brand archetype is? (and no, it’s not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as “a genre you assign to your brand, based upon symbolism” aka energy patterns that […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Whether you’ve been in the biz for a long time or if you just started, the reality about building a brand, especially if you’re trying to do it on the side or as full-time business owner and entrepreneur rising into that CEO level, is that it always isn’t so glamorous. Don’t let the pretty photos […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What do the words ‘Once upon a time‘ or ‘there was once was‘ have in common? They’re what I like to call, words of attraction because of their power to draw the reader (aka you) in. Whether it’s JK Rowling to your favorite writers on Wattpad, they all understand the power of the pen. After […]
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Build your brand and your business, with all of
the fun and none of the fluff.
There are many brands out in the world today, and all of them have the same goals: to make money and to stay relevant. But what makes a brand different than a master brand? While there are many ways to go about it, I like to think there are four key points. 1. Getting Started […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What triggers you? If you ask around, you may already know that the word trigger has a very negative connotation. It’s that’s not really the case. There’s this one book titled The Tipping Point by Malcolm Gladwell. If you haven’t read it, it’s about looking at how various phenomena in society creates a viral brand. […]
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Build your brand and your business, with all of
the fun and none of the fluff.
