Weekly-ish Wisdom from Jennifer Kem

The Blog

Brand Archetypes 101: Alchemists, Provocateur, and Mavericks Explained

Brand Archetypes 101: Alchemists, Provocateur, and Mavericks Explained

The last couple weeks I’ve been blogging about the importance of knowing your brand archetype as well as how I use my own archetypes (Ruler, Explorer, and Lover) in all of my businesses and programs. This time, we’re going to dive into three more: Alchemist, Provocateur, and Maverick. What is an Alchemist? According to my […]

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What Brand Archetypes Are and How They’re Important for Business

What Brand Archetypes Are and How They’re Important for Business

Do you know what your brand archetype is? (and no, it’s not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as β€œa genre you assign to your brand, based upon symbolism” aka energy patterns that […]

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The Three W’s Your Business Needs to Answer to be Successful

The Three W’s Your Business Needs to Answer to be Successful

Do you ever look at businesses (and I don’t mean that in a literal sense)? For most of my life, I stared at commercial after commercial of successful brands like Coca Cola and wondered how they were able to keep their business running for many years. I eventually figured it out after working as a […]

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Why You Need to Fire Yourself

Why You Need to Fire Yourself

Whether you’ve been in the biz for a long time or if you just started, the reality about building a brand, especially if you’re trying to do it on the side or as full-time business owner and entrepreneur rising into that CEO level, is that it always isn’t so glamorous. Don’t let the pretty photos […]

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3 Reasons Why You Need Copywriting in Your Business

3 Reasons Why You Need Copywriting in Your Business

What do the words ‘Once upon a time‘ or ‘there was once was‘ have in common? They’re what I like to call, words of attraction because of their power to draw the reader (aka you) in. Whether it’s JK Rowling to your favorite writers on Wattpad, they all understand the power of the pen. After […]

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