Weekly-ish Wisdom from Jennifer Kem

The Blog

What Does it Take to Build a Master Brand?

What Does it Take to Build a Master Brand?

There are many brands out in the world today, and all of them have the same goals: to make money and to stay relevant. But what makes a brand different than a master brand? While there are many ways to go about it, I like to think there are four key points. 1. Getting Started […]

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What are Triggers and Why You Need Them

What are Triggers and Why You Need Them

What triggers you? If you ask around, you may already know that the word trigger has a very negative connotation. It’s that’s not really the case. There’s this one book titled The Tipping Point by Malcolm Gladwell. If you haven’t read it, it’s about looking at how various phenomena in society creates a viral brand. […]

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Why You Need to Use Email Marketing to Grow Your Business

In the past couple of weeks, I’ve been sharing with you the definition of your ideal client and five of the best social media platforms to have to connect. Be sure to click here and here before you get started! Wouldn’t want you to miss out on anything. 😉 So, at this point you’ve already […]

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5 Social Media Platforms Your Business Needs

Last week, we went over part one of identifying your ideal client. If you haven’t read it already, click here to get started. Whether you’ve been a long-time entrepreneur or not, there are certain platforms you need for a business to grow, especially since everyone has access to the internet or owns electronics like a […]

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Why Your Ideal Clients Aren’t So Ideal

Why Your Ideal Clients Aren’t So Ideal

What does building a brand look like to you? For the most part, I’d hear answers like aesthetics, building networks, and creating a product or service, just to name a few. But here’s the problem: what happens when your client isn’t who you think they’d be? You see, all those things I’ve mentioned earlier will […]

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