Last week, we went over part one of identifying your ideal client. If you haven’t read it already, click here to get started. Whether you’ve been a long-time entrepreneur or not, there are certain platforms you need for a business to grow, especially since everyone has access to the internet or owns electronics like a […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
I have learned to love failure. I know that sounds possibly counter-intuitive and it may even feel a little cliche since you might have heard from other people that failure is a good thing. But it’s true. Failure allows you to see what you need to do and what not to do. Failure allows you […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
“Action activates the dream.”
-Jennifer Kem
Jumping straight into the rest of our superstar list…
6. Live in your genius.
Find “The Thing”. Y’know, The Thing you do SO well, SO beautifully, and SO naturally, it makes you shine like a light among your peers. Don’t be shy. Stop trying to censor yourself or be someone else. (Hint: Authenticity breeds Momentum)
What are you absolutely the best at? What do you love to do most? How does it make you feel? When you arrive at these answers, live in it. Don’t sell yourself (or your audience) short.
7. Understanding + empathy are the best marketing tactics out there.
To gain any momentum in your marketing, your audience needs to care. And it is your job to give them a reason to care. It’s more than sending out messages, emails, newsletters, or posts. (Because you never know where those are going to land.) You have to define exactly why they should choose you, and why you should choose them. The more you immerse yourself in who your audience truly is, the more powerful your work becomes.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
I am a devotee and snob about strategy, yes this is true. It’s because I know that businesses that have solid strategies are building scalable Forever-Brands, and will bring the world value now and still be around next year and the year after…(even if you end up looking different in a few years, that’s good – strategy requires you to evolve).
Before I get into more detail here, a heads up: if you’re not in your business for the long haul, then this blog post isn’t for you.
If you are, then fabulous. Keep reading.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
You’re eager to get this party…monetized. Right?
However, you’re sometimes tripped up by the Achilles Heel that plagues many of us doing this entrepreneurship thing: the bright, shiny object. (Oh it’s so pretty)
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
