Today, I want to ask you an important question. How are you? Okay, maybe I should rephrase that: How are you when the going gets tough? The reason why Iβm asking you this question is because itβs very easy to say things are doing well when, well, everythingβs going great. Maybe you were able to […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Are you ready to dive into more archetypes? If you donβt know what they are, be sure to check out this post and this one before we get started. π Just to review, there are four main archetype categories: principal, trustee, upholder, and promoter. At this point, Iβve already gone over the principal and promoter […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Do you know what your brand archetype is? (and no, itβs not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as βa genre you assign to your brand, based upon symbolismβ aka energy patterns that […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Do you ever look at businesses (and I donβt mean that in a literal sense)? For most of my life, I stared at commercial after commercial of successful brands like Coca Cola and wondered how they were able to keep their business running for many years. I eventually figured it out after working as a […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
What do the words ‘Once upon a time‘ or ‘there was once was‘ have in common? They’re what I like to call, words of attraction because of their power to draw the reader (aka you) in. Whether it’s JK Rowling to your favorite writers on Wattpad, they all understand the power of the pen. After […]
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
