Weekly-ish Wisdom from Jennifer Kem

The Blog

Here’s Why It’s Okay to be a Vulnerable Entrepreneur

Today, I want to ask you an important question. How are you? Okay, maybe I should rephrase that: How are you when the going gets tough? The reason why I’m asking you this question is because it’s very easy to say things are doing well when, well, everything’s going great. Maybe you were able to […]

Read More
Share
Add a comment No Comments

Brand Archetypes 101: Sage, Hero, and Creator Explained

Brand Archetypes 101: Sage, Hero, and Creator Explained

Are you ready to dive into more archetypes? If you don’t know what they are, be sure to check out this post and this one before we get started. 🙂 Just to review, there are four main archetype categories: principal, trustee, upholder, and promoter. At this point, I’ve already gone over the principal and promoter […]

Read More
Share
Add a comment No Comments

What Brand Archetypes Are and How They’re Important for Business

What Brand Archetypes Are and How They’re Important for Business

Do you know what your brand archetype is? (and no, it’s not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as “a genre you assign to your brand, based upon symbolism” aka energy patterns that […]

Read More
Share
Add a comment No Comments

The Three W’s Your Business Needs to Answer to be Successful

The Three W’s Your Business Needs to Answer to be Successful

Do you ever look at businesses (and I don’t mean that in a literal sense)? For most of my life, I stared at commercial after commercial of successful brands like Coca Cola and wondered how they were able to keep their business running for many years. I eventually figured it out after working as a […]

Read More
Share
Add a comment No Comments

3 Reasons Why You Need Copywriting in Your Business

3 Reasons Why You Need Copywriting in Your Business

What do the words ‘Once upon a time‘ or ‘there was once was‘ have in common? They’re what I like to call, words of attraction because of their power to draw the reader (aka you) in. Whether it’s JK Rowling to your favorite writers on Wattpad, they all understand the power of the pen. After […]

Read More
Share
Add a comment No Comments