Weekly-ish Wisdom from Jennifer Kem

The Blog

What are Triggers and Why You Need Them

What are Triggers and Why You Need Them

What triggers you? If you ask around, you may already know that the word trigger has a very negative connotation. It’s that’s not really the case. There’s this one book titled The Tipping Point by Malcolm Gladwell. If you haven’t read it, it’s about looking at how various phenomena in society creates a viral brand. […]

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Why You Need to Use Email Marketing to Grow Your Business

In the past couple of weeks, I’ve been sharing with you the definition of your ideal client and five of the best social media platforms to have to connect. Be sure to click here and here before you get started! Wouldn’t want you to miss out on anything. πŸ˜‰ So, at this point you’ve already […]

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5 Social Media Platforms Your Business Needs

Last week, we went over part one of identifying your ideal client. If you haven’t read it already, click here to get started. Whether you’ve been a long-time entrepreneur or not, there are certain platforms you need for a business to grow, especially since everyone has access to the internet or owns electronics like a […]

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How to Turn Your Stuff into a “Forever-Brand’

How to Turn Your Stuff into a “Forever-Brand’

I am a devotee and snob about strategy, yes this is true.Β  It’s because I know that businesses that have solid strategies are buildingΒ scalable Forever-Brands, and will bring the world value now and still be around next year and the year after…(even if you end up looking different in a few years, that’s good – strategy requires you to evolve).

Before I get into more detail here, a heads up:Β Β if you’re not in your business for the long haul, then this blog post isn’t for you.Β 

If you are, then fabulous.Β  Keep reading.

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My Business Trick for Shifting “Bright Shiny Object” Syndrome

You’re eager to get this party…monetized.Β  Right?

However, you’re sometimes tripped up by the Achilles Heel that plagues many of us doing this entrepreneurship thing:Β Β Β the bright, shiny object.Β (Oh it’s so pretty)

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