Weekly-ish Wisdom from Jennifer Kem

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My 3 Step Process to Launching Like a Pro

My 3 Step Process to Launching Like a Pro

When you think of your brand, where do you feel a little flimsy?

  • Maybe itโ€™s capturing your brand language?
  • Maybe itโ€™s picking the most relevant brand stories?
    Maybe itโ€™s identifying your target audience?
  • Or maybe itโ€™s having the courage to put yourself out there?

I ask because when it comes to success for any formula, template, roadmap, or framework ย brand clarity is always the cornerstone.

So before you get started on the steps below, make sure youโ€™re clear on:

  1. What youโ€™re creating
  2. Who itโ€™s for
  3. Why it matters
  4. And how you plan to deliver it.

Now, the process Iโ€™m about to teach you is a simple framework called โ€œLaunch Ladderingโ€.

In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how youโ€™re showing up in the world.

Letโ€™s walk through them one by one.

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Why Your Brilliance Turns On For Everyone Else (But Not Yourself)

Why Your Brilliance Turns On For Everyone Else (But Not Yourself)

Do you ever feel like youโ€™re ah-mazing at brand building activities when youโ€™re working on someone elseโ€™s business… but not your own? Something I hear often from my students is, “Iโ€™m so great at doing this for other people. Why canโ€™t I do it for myself?” The simple truth is you canโ€™t do it for […]

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If youโ€™re starting at zero today, donโ€™t worry: So does everybody. I did too.

If youโ€™re starting at zero today, donโ€™t worry: So does everybody. I did too.

When I started my business teaching entrepreneurs to get seen, heard, and paid to be themselves, Iโ€™d already been in the marketing and branding space for 20 years. But I had no following. No email list. No products or programs.

Sure, I was booking gigs as a consultants for big corporations, but when it came to leads for the kind of stuff I really wanted to do (which is working 1-1 with people like you), I had to start from scratch.

I got into this business because helping entrepreneurs have more influence and impact, and create income that creates a legacy opportunity for them and their families, is my passion.

So ย every single day, I choose to be โ€œin itโ€. I did the hard work to build my list, day by day. I grew my team. I perfected my offers and messaging. It took time, and it took sweat, but at the end of it all, it was beautifully worth it — and I wonโ€™t stop now.

While I love to take well-earned time away to travel and vacation (if you want to follow my journey, join me on Instagram!) when I get back to my office, Iโ€™m getting the big things done. Iโ€™m networking. Iโ€™m pursuing opportunities. Iโ€™m pitching myself. Iโ€™m showing up to do the work.

If youโ€™re thinking โ€œThatโ€™s awesome for you Jen, and you make it sound for easy — but it isnโ€™t easy for me! Putting myself out there in public constantly scares me half to death.โ€, I hear you.

(Believe it or not, Iโ€™m a โ€œsecret introvertโ€ myself. Iโ€™ll teach and serve from the stage, Iโ€™ll go to events, but at the end of the day, I need to retreat to my books and time alone.)

The good news is thereโ€™s a โ€œsystemโ€ for just that.

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Start Building Your Unique Brand Language

Start Building Your Unique Brand Language

Master brands, great brands, bulletproof brands use brand stories and language to their advantage.

When you’re on my campus in my tribe, you see this a lot. We call my language and stories โ€œJen Kem-ismsโ€. If youโ€™ve been inside of the Brand Story Challenge, you know Iโ€™ve built a go-to portfolio of stories to serve my tribe.

And let me tell you confidently, with 20 years of brand building experience behind me: The best brand language happens over time, with a little trial and error. But you have to keep showing up.

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