Build your brand and your business, with all of
the fun and none of the fluff.
When you think of your brand, where do you feel a little flimsy?
I ask because when it comes to success for any formula, template, roadmap, or framework brand clarity is always the cornerstone.
So before you get started on the steps below, make sure you’re clear on:
Now, the process I’m about to teach you is a simple framework called “Launch Laddering”.
In my world simplicity is always the goal, so I created a very simple 3-part framework to amplify how you’re showing up in the world.
Let’s walk through them one by one.
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Build your brand and your business, with all of
the fun and none of the fluff.
Do you ever feel like you’re ah-mazing at brand building activities when you’re working on someone else’s business… but not your own? Something I hear often from my students is, “I’m so great at doing this for other people. Why can’t I do it for myself?” The simple truth is you can’t do it for […]
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Build your brand and your business, with all of
the fun and none of the fluff.
When I started my business teaching entrepreneurs to get seen, heard, and paid to be themselves, I’d already been in the marketing and branding space for 20 years. But I had no following. No email list. No products or programs.
Sure, I was booking gigs as a consultants for big corporations, but when it came to leads for the kind of stuff I really wanted to do (which is working 1-1 with people like you), I had to start from scratch.
I got into this business because helping entrepreneurs have more influence and impact, and create income that creates a legacy opportunity for them and their families, is my passion.
So every single day, I choose to be “in it”. I did the hard work to build my list, day by day. I grew my team. I perfected my offers and messaging. It took time, and it took sweat, but at the end of it all, it was beautifully worth it — and I won’t stop now.
While I love to take well-earned time away to travel and vacation (if you want to follow my journey, join me on Instagram!) when I get back to my office, I’m getting the big things done. I’m networking. I’m pursuing opportunities. I’m pitching myself. I’m showing up to do the work.
If you’re thinking “That’s awesome for you Jen, and you make it sound for easy — but it isn’t easy for me! Putting myself out there in public constantly scares me half to death.”, I hear you.
(Believe it or not, I’m a “secret introvert” myself. I’ll teach and serve from the stage, I’ll go to events, but at the end of the day, I need to retreat to my books and time alone.)
The good news is there’s a “system” for just that.
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Build your brand and your business, with all of
the fun and none of the fluff.
Master brands, great brands, bulletproof brands use brand stories and language to their advantage.
When you’re on my campus in my tribe, you see this a lot. We call my language and stories “Jen Kem-isms”. If you’ve been inside of the Brand Story Challenge, you know I’ve built a go-to portfolio of stories to serve my tribe.
And let me tell you confidently, with 20 years of brand building experience behind me: The best brand language happens over time, with a little trial and error. But you have to keep showing up.
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Build your brand and your business, with all of
the fun and none of the fluff.
Many people are concerned that if they focus more on their personal brand instead of their business brands (products, services, offerings), that they are not building something that can scale.
But for those in service-based industries like business or life coaching, building a personal brand is an especially potent way to increase your authority, drive new leads and followers, and demonstrate your ability to help them get to whatever goals you’re coaching them to.
The more you demonstrate your value, the more likely they are to hire or buy from you. And they’ll see you as an authority on that subject or solution, and trust your brand by opening their wallets.
To build a personal brand that drives value to your business brand, you’ll want to consider the 4 elements to building one that gets seen, heard and paid.
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Build your brand and your business, with all of
the fun and none of the fluff.
